Cracker Barrel releases statement following backlash over rebranded logo
by Rebecca Teutsch and Alix Martichoux - 08/25/25 12:52 PM ET
TENNESSEE (WHNT) — Cracker Barrel is making a “promise” to customers after its new logo sparked backlash from fans of the restaurant chain. Last week, Cracker Barrel announced that, as part of an ongoing makeover, the chain’s new logo would ditch the eponymous barrel. In the new trimmed-down logo, seen below, the old-timey look of the man with a barrel is gone, as are the words “Old Country Store.”
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On Monday, the company released a statement with a “promise to our guests.” “We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel wrote.
Cracker Barrel has been working on a wider rebrand for some time. Beyond the new logo, it has also started remodeling its country-style restaurants and retail stores. The company began ramping up this overhaul last year by swapping out older, more antique-filled designs with lighter paint and modern furniture. But Monday’s statement emphasized that the 55-year-old restaurant’s core values and traditions haven’t changed. “The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee.”
As for the “old timer” – an image of founder Dan Evins’ uncle, “Uncle Herschel” – removed from the logo, Cracker Barrel said he would still appear on the menu and elsewhere in the country store.
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The whiny maga nitwits really showed their stupidity in reacting so vehemently to a company rebrand they had every right to do. I'm sure some dimwitted (thinking Donnie Jr.) called them "woke." LOL.
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