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That was a thing back in the day.
When Trump and RFK, Jr. were young, wealthy people liked that "tan glow" look because it indicated that they had time for vacations and outdoor leisure, and weren't chained to a desk. The rest of us emulated it.
Later most of us figured out that lying in the sun to get a tan was unhealthy so we stopped doing it. Trump and his cronies are still stuck in the 80s.