Cracker Barrel now expects fewer diners in the months ahead, and the stock is plunging

[Yo_Mama_Been_Loggin]

Shares of Cracker Barrel Old Country Store Inc. slid more than 9% after hours on Wednesday after the Americana-themed restaurant chain forecast falling traffic in the months ahead, in the wake of a logo change and remodeling plans that turned off consumers.

Executives at the chain — known for its breakfast and meatloaf dishes, as well as its rocking chairs, fireplaces and games — said they expect a same-store traffic decline of 4% to 7% over its fiscal 2026. Cracker Barrel’s fiscal year runs through July.

Management also forecast total revenue of $3.35 billion to $3.45 billion over that period. Wall Street was expecting revenue of $3.52 billion.

The chain issued the forecast after restoring its old logo, after diners and conservatives reacted angrily to a newer, pared-back one. This month, it also suspended remodeling plans, intended to make stores brighter and more welcoming, after a backlash response from customers who wanted it to keep its home-spun atmosphere.

https://www.msn.com/en-us/money/companies/cracker-barrel-now-expects-fewer-diners-in-the-months-ahead-and-the-stock-is-plunging/ar-AA1MLx2C

There aren't any Cracker Barrel restaurants in my part of the country and it sounds like I'm not missing anything.

[NCDem47]

1. Well, they pissed off the right and left.

…and honestly, their food and service isn’t that great.

[Initech]

2. MAGA destroys everything it touches.

[newdeal2]

3. They caved so that doesn't make sense

Why would MAGA not return to the restaurants when the logo hasn’t changed and the stores look the same?

Could it be the Trump economy sucks? Hmm

[AZJonnie]

4. Cracker Barrel is a like a nicer Dennys (if you're familiar with Denny's)

Their selling point is they give you good amount of food for what they charge, and the kitschy Americana atmosphere and decor is far more inviting than your average Denny's. Since I could easily walk the nearest one from my front door, I have had take-out from there a number of times, however I've only had one dish which is, I guess you'd say, chicken-fried chicken. Basically two rather sizeable boneless chicken breasts coated in fried chicken batter and fried. That particular dish is pretty tasty and the gravy they give you to put on it is pretty solid. Since it comes with three sides I've tried a handful of different ones, and they are not "bad" just really basic and boring. I think you also get some rolls/butter with it, and all told last time I went (maybe 2 years back) it was I think $14 or $15 bucks. Considering you can spent that on a burger combo at a fast food joint these days, it's a fair price for what you get.

[LeftInTX]

7. Hey! Denny's is open 24/7. Cracker Barrel closes at 10 pm.

[Fullduplexxx]

10. I hear you I just canceled Disney on Hulu even though I use them to watch The Simpsons and Futurama

But sometimes you got to do what you think is right instead of what is comforting

[AZJonnie]

11. My fiance cancelled their Disney+ subscription yesterday as well.

We agreed the only part we'll maybe really miss is the Nat Geo section. It's always been a go-to when we can't find something else, we both love Nature shows. Fortunately Netflix has a lot of those, and Prime has some too.

[marble falls]

5. If their food wasn't so beige and fried, I'd buy that stock. They'll get their target audience back.

[markodochartaigh]

6. I've never been there so

I looked at their menu online. It looks like "cheap and quick" dishes from the 70's from a magazine for working Moms. It must be comfort food for a lot of people but if you eat that every day I bet that it makes you uncomfortably fat.

[Coldwater]

8. What was Cracker Barrel marketing thinking

[delisen]

9. Fewer tourists since we rolled up the welcome mat

After they were attacked for changing their logo, I would be worried that a disgruntled logo purist might shoot the place up.