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Iris

(16,890 posts)
Tue Sep 23, 2025, 08:41 PM Sep 2025

Interracial families in ads

I noticed a Tide ad that was similar to one I'd seen before with a plot line about a child with allergies who was playing detective. I distinctly remember a similar commercial with the same storyline only the child was biracial - mother white, father Black.

Are advertisers whitewashing their ads now?

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Interracial families in ads (Original Post) Iris Sep 2025 OP
I hadn't noticed, but now you have me curious. yellow dahlia Sep 2025 #1
I am going to be paying close attention now myself. Iris Sep 2025 #3
A lot of backlash in our midst. yellow dahlia Sep 2025 #5
Interesting. Comedian Keegan-Michael Key does a series of commercials. . . Collimator Sep 2025 #2
wow - my mouth just dropped open Iris Sep 2025 #4

yellow dahlia

(6,468 posts)
1. I hadn't noticed, but now you have me curious.
Tue Sep 23, 2025, 08:57 PM
Sep 2025

I always liked the sign of our times, in recent years, with multiracial families depicted regularly in ads.

Iris

(16,890 posts)
3. I am going to be paying close attention now myself.
Tue Sep 23, 2025, 09:06 PM
Sep 2025

If it hadn't been a reboot of a somewhat annoying commercial I remembered, I might not have even thought of it. In fact, I kind of felt like advertising/commercials had normalized a lot of diversity in the past 10 years. But I also know the white supremacists were complaining a lot about them in their own little corners of the word.

Collimator

(2,137 posts)
2. Interesting. Comedian Keegan-Michael Key does a series of commercials. . .
Tue Sep 23, 2025, 09:04 PM
Sep 2025

. . . For Choice Hotels. Earlier versions show Key, who is Black, with a White wife and mixed race kids. (His wife IRL is White, and I used to wonder if his real family were featured in the commercial.) Recent versions show him with a Black wife.

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