"Raw" just means

[Otterdaemmerung]

that it's not pasteurized and is minimally processed, only strained, so it retains more of its natural nutrients and antioxidants. It also tends to be more intense in color, nearly opaque brown sometimes instead of pale translucent golden. I think it tastes about the same, so personally I'd rather get the raw.

I didn't grow up eating honey and so it's still a bit exotic to me, but I find one way to enjoy it is drizzled over good French vanilla ice cream. Yum!