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David Simon, former journalist and creator of HBO's "The Wire", warned in 2009:
Content matters. And you must find a way, in the brave new world of digitization, to make people pay for that content. If you do this, you still have a product and there is still an industry, a calling, and a career known as professional journalism. If you do not find a way to make people pay for your product, then you are—if you choose to remain in this line of work—delusional.
I know that content wants to be free on the Internet. I know that the horse was long ago shown the barn door and that, belatedly, the idea of creating a new revenue stream from online subscriptions seems daunting and dangerous. I know that commentary—the froth and foam of print journalism—sells itself cheaply and well on thousands of blogs. I know that the relationships between newspapers and online aggregators—not to mention The Associated Press and Reuters—will have to be revisited and revised. True, all true.
I know that content wants to be free on the Internet. I know that the horse was long ago shown the barn door and that, belatedly, the idea of creating a new revenue stream from online subscriptions seems daunting and dangerous. I know that commentary—the froth and foam of print journalism—sells itself cheaply and well on thousands of blogs. I know that the relationships between newspapers and online aggregators—not to mention The Associated Press and Reuters—will have to be revisited and revised. True, all true.
From an essay "Build the Wall", in the July/Aug. 2009 Columbia Journalism Review.