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[wcmagumba]

This message was self-deleted by its author (wcmagumba) on Sat Nov 15, 2025, 04:02 PM. When the original post in a discussion thread is self-deleted, the entire discussion thread is automatically locked so new replies cannot be posted.

[canetoad]

1. Had to look it up

"These cocaine nicknames, such as “coke,” “snow,” “8 ball,” and “blow,” are often used to conceal drug-related conversations or to reflect the drug’s appearance, effects, or cultural associations."

Don't think this will last now for M-snow.

[hlthe2b]

7. Thus their attempt at a strategically placed spacing (or a hyphen as I've seen occasionally). MS NOW

Not sure it matters... But, I hope against hope they can survive and are not unlike another "Air America Radio saga..."

[hlthe2b]

2. They had no choice but to legally rename... part of the divestiture by Comcast and its former NBC alignment

[marble falls]

3. Fear of TACO is driving this. The CBS caving in scared NBC.

[Ilikepurple]

29. I'm guessing the potential for MSNBC angering Trump has Comcast afraid of future reprisals?

I’m sure Comcast brass thought of it as a liability no matter what they did with it. One where they’d anger a good deal of their MSNBC viewers who also consume their other products if they tried to mollify Trump and obviously face the regulatory and litigious wrath if they didn’t. The promise of splintering and selling it has probably kept Trump at bay so far. I’m afraid that he might already have a Trump approved buyer in mind. The major media landscape wasn’t great before the Trump 47, but it’s going to look positively dystopic afterwards.

[CTyankee]

4. Does anybody here know WHY they changed the name?

[Silent Type]

10. If one believes AI, this is the reason--

AI Overview
MSNBC changed its name to MS NOW because it is being spun off from Comcast into a new, separate company called Versant. This corporate separation allows MS NOW to establish its own identity, build its own newsgathering operations, and compete with its former parent company, NBC News.

[CTyankee]

11. Well, that makes some sense. Does anybody care?

[Silent Type]

13. As long as Maddow, Wallace, etc., continue, don't think it will make much difference.

[CTyankee]

17. Hubby loves Wallace. I don't particularly love anyone in the media but I do watch Morning Joe.

They tend to snag the guests I like to hear from on that show. I don't love their commentary very much.

[RockRaven]

5. If you want to know the quality of people running MSNBC/NBCNews/etc, read

Ronan Farrow's "Catch and Kill." Even if it is not the same exact individuals today (and I don't know one way or another), it is the same sort of people.

[John1956PA]

6. I watch the NBCNOW news channel on my smart TV. I enjoy Hallie Jackson's show.

[Ocelot II]

8. I read it as being pronounced "M-SNOW."

It's supposed to stand for My Source for News, Opinion and the World. Kind of a stretch if you ask me, but acronyms are often tortured. I'd rather they named it MEOW, maybe to stand for My Exciting Odd World or something like that. I could easily remember MEOW, and there's a lot they could do with advertising and logos.

[wcmagumba]

9. Get rid of the "MS" altogether and just call it NBC, that's what it is, Microsoft left the organization years ago...

in 2012

[MichMan]

16. It is no longer associated with NBC either

[wcmagumba]

19. Oh, didn't realize that...hmmm...

[Sibelius Fan]

30. Indeed. Why keep the MS when Microsoft hasn't been involved for years?

[TommyT139]

12. I would rather they change their name than change their people!

With all the buyouts and rightwingers trying to pull off a universal mediascape capture, I can get used to the new name. But if my TV friends abandon ship....

Also the new name makes me think of "Ms. [Magazine] + National Organization of Women," so there's that!

[Vinca]

14. On the plus side, I didn't see one "mentor" PSA when I watched this morning.

[wcmagumba]

15. Dumb old guy here, what is a "Mentor" PSA?

[Vinca]

21. A public service announcement pitching mentoring. Lately, MSNBC has been showing about 6 in a row about every hour.

[Ping Tung]

18. SNOW? I like snow. Just as long as it's higher up the mountain than our house.

[Mike Nelson]

20. MS THEN...

... should be their alternate name. They are not a 24/7 all-news network and air a lot of reruns and pre-taped segments. During those times, I think MS NOW is not an appropriate name. Then, MS THEN should be used!

[delisen]

27. Ms Now and Then - sounds like a feminist pageant- an omen?

[Scrivener7]

22. Meh. Whatever. Probably a good thing to disassociate with NBC. ABC and CBS are down, NBC will go down too.

[lamp_shade]

23. Fine with me.

[mcar]

24. They had no choice. They had to change the name. nt

[librechik]

25. MS No.Way nt

[Borogove]

26. Doesn't matter to me. It's just a name.

[Oneironaut]

28. Sounds like typical corporate garbage. lol

MSNOW sounds like a paid Microsoft subscription service.

[Mossfern]

32. My first thoughts ....

rec'd

[Mossfern]

31. It certainly is not catchy

It leaves one speculating what "MS" stands for.
It's not graceful to say .... very awkward, doesn't flow well.
What 'genius' thought of it? They should be fired.

[senseandsensibility]

33. Honestly don't understand the hostility

MSNBC had no choice to change when it was divested from NBC. I do regret the separation because there are certainly advantages to being connected to a legacy network with all their resources. But this is the reality and it was not of their choosing. The network, now MSNOW, has been working to develop their own reporters and are really building up Carol Leonnig and Ken Delanian who have already broken a lot of stories, beating out CNN and the NYT. They are doing their best and I'm willing to give them a chance.

[SocialDemocrat61]

34. I was hoping for MS PAC-MAN