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Maybe not. For example, in New York City, on the AM Dial, there are only
two stations that have only talk and both are right-wing. WABC predominates and WWOR tries to compete, but really isn't despite having Hannity.
My point: MSNOW can't compete with FOX. It would come off as a poor copy. By continuing the format of MSNBC, there would be ratings and commercial advertising to at least give viewers a choice.