Trump Begins to rebrand himself as a champion of affordability

[Yo_Mama_Been_Loggin]

Last edited Tue Dec 9, 2025, 05:17 PM - Edit history (1)

Simon Rosenberg

Morning all. I’m heading to Los Angeles for the DNC/State Chairs meetings in a few hours. Posts this week are likely to be shorter and less frequent but I will be reporting in. Excited to be getting together with friends from across the country, particularly after what has been such a successful year for us electorally.

Today Trump heads to Pennsylvania for the first stop in a new tour to rebrand him as a champion of affordability and working people. Let’s be clear that Trump, facing terrible poll numbers for his terrible first year, isn’t changing policy course - he’s just going to launch a year long campaign backed by tremendous amounts of money - some ill-gotten - to memory hole this first year and bullshit the public.

Democrats must take this new effort seriously, and develop a comprehensive strategy to keep the hard negatives of his “more for me, less for you” tenure front and center for voters, particularly low political information voters. Part of the big lesson from 2023-2024 is that when we are not communicating about the harms and dangers of MAGA Trump can recover. Here is Real Clear Politics’s Trump job approval tracker with black approve, red disapprove. On Jan 20, 2023 Trump was 37.7%-56.8% (-19), similar to where he is now in many polls. On Election Day, 2024 he was 44.9%-51.9% (-7) - a gain of 12 points.

While there has been much discussion about how Trump is now, and may cheat next year, I think their central strategy to win the mid-terms and stay in power is through convention electoral politics. They just intend to spend far more money than us, and use these next few months when we are still in primaries and replenishing our coffers to restore his brand health through a massive oligarch funded campaign (and help from his global petro-allies too). That campaign launches today in Pennsylvania.

https://www.hopiumchronicles.com/p/trump-begins-the-rebrand-are-we-ready

Donny is quite delusional

[Dave Bowman]

1. Hum, putting lipstick on a piggy?

[Rebl2]

8. Lipstick

on his piggy ideas which only serve him.

[C_U_L8R]

2. Is he giving out free Trump Steaks?

Those things have probably been sitting in a freezer for years.

[Turbineguy]

3. $7 is less than $5

Repub math.

[Johonny]

4. The more he talks, the better the mid-terms become

At this point his ego driven style is killing him. I will gladly put Trump out in front talking about hoaxes, and how gas is 2 bucks day after day . . .

[Irish_Dem]

5. He is not delusional. He is a con man, lying out his ass as usual.

To make more money for himself and hang onto power.

[Boo1]

6. He is operating

Under the incorrect belief that him campaigning for somebody can help them win.

At this point its much the opposite.

[Captain Zero]

9. So, rallies and campaigns outdoors in record cold?

Bring it on. One hour speeches in the frigid cold are just what the doctor ordered. Asshole.
Get your fat ass out there. Multiple take offs an landings? Go for it.

[senseandsensibility]

13. Unfortunately they are showing his "rally" on CNN and it fills half the screen

(no audio), and it looks like it's indoors. Pretty close of view so I could be wrong but people seem to be too lightly dressed for outdoors in PA.

[senseandsensibility]

7. Simon Rosenberg is correct that he will rebrand himself as the champion of affordability

if we let him. We can not stop HAMMERING what he is responsible for. We can not assume that the public gets it. Yes, they seem to now. But he's been out of the contest completely, concentrating on his ballroom and his petty vendettas. Once he starts trying to "rebrand" he will get support from the media, even MSNOW. They will treat his efforts as valid. We can not let up.

[Blue Owl]

10. Oh FFS

[lame54]

11. From The Golden Age to Affordability

[Tree Lady]

12. The only thing less is gas has gone down

But in my area that is still $3.16 at Costco.

I wonder if he made a deal with oil companies to do this.

[dalton99a]

14. "Your groceries, utilities, insurance have never been lower - because of ME!!!"