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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsThis holiday season isn't very merry for consumers, an AP-NORC poll finds
https://apnews.com/article/poll-economy-inflation-groceries-costs-trump-affordability-d27635d279b27e5e2c19700c006ebb1dThis holiday season isnt very merry for consumers, an AP-NORC poll finds
By JOSH BOAK and AMELIA THOMSON-DEVEAUX
Updated 7:23 AM CST, December 12, 2025
WASHINGTON (AP) This holiday season isnt quite so merry for American shoppers as large shares are dipping into savings, scouring for bargains and feeling like the overall economy is stuck in a rut under President Donald Trump, a new AP-NORC poll finds.
The vast majority of U.S. adults say theyve noticed higher than usual prices for groceries, electricity and holiday gifts in recent months, according to the survey from The Associated Press-NORC Center for Public Affairs Research.
Roughly half of Americans say its harder than usual to afford the things they want to give as holiday gifts, and similar numbers are delaying big purchases or cutting back on nonessential purchases more than they would normally.
Its a sobering assessment for the Republican president, who returned to the White House in large part by promising to lower prices, only to find that inflation remains a threat to his popularity just as it did for Democrat Joe Bidens presidency. The polls findings look very similar to an AP-NORC poll from December 2022, when Biden was president and the country was grappling with higher rates of inflation. Trumps series of tariffs have added to inflationary pressures and generated anxiety about the stability of the U.S. economy, keeping prices at levels that many Americans find frustrating.
The president has insisted there is no inflation and the U.S. economy is booming, as he expressed frustration that the public feels differently.
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There is zero inflation. And your groceries, utilities, and insurance have gone down 1,000%
Phoenix61
(18,812 posts)Last year a bag was $8.00. This year it was $13.00! All the other chocolate candy was more expensive too. Dont get me started on aluminum foil. Almost $9.00 for a large roll of heavy duty.
SheilaAnn
(10,703 posts)the cost (over $6). Ticks me off.
dalton99a
(93,751 posts)
Linda ladeewolf
(1,136 posts)newdeal2
(5,307 posts)Yo_Mama_Been_Loggin
(135,034 posts)We bought nostalgia for pennies on the dollar this year. We're sitting this one out. Hopefully, the little shops that sell online made some money they might have lost to AMZ buying junk.
popsdenver
(2,184 posts)will hit this holiday season. Many corporations and retailers have already recognized the shocking downward trend, and started in November laying off people, instead of adding on for the holiday shoppers......Same with fedex, ups, and amazon....
The post offices, usually crowded out the door with people shipping gifts had only one person in line when I went there yesterday in the middle of the afternoon. I Mentioned it to the counter postal worker, and she said yes, we have all noticed that fact....
and that many customers have commented on it also...............
appalachiablue
(43,969 posts)Johonny
(26,047 posts)Things I normally buy, like advent calendars, went quickly.
Charmin One
(380 posts)Record profits and sticck buybacks. The rich are in HOG HEAVEN.
NickB79
(20,306 posts)Only a few items: my daughter needed a new tablet since her Samsung is 4 yr old now, and since a Nintendo Switch 2 is too expensive, I found her a used but good condition Nintendo 2DS and an emulated card with 20 Pokemon games on it from GameStop for $200, since she's always wanted one.
Otherwise, I had $150 of cash back on my Discover Card that I used on Amazon for a few gifts for my wife and myself. And that's all, folks.
BigmanPigman
(55,033 posts)I asked Santa for a world without any tRumps in it for forever! We know Ivanka's kids and Barron will be slipped into the POTUS agenda as future POTUSes. If there is a buck to be made and a SCOTUS turning a blind eye to the illegal activities of tRump/Satan it will continue over and over (don't forget the Bush clan).
All I want for Xmas is a DEAD tRump and Putin and his cabinet, and his constituents, and oh, wait, is my list getting too long for Santa to deliver in time. I hope not.
FUCK TRUMP! Please leave coal in their stockings as they choke on it in their last breath.
THAT would be the best Christmas ever and 2026 will be the best New Year's ever.
Takket
(23,669 posts)they don't care about prices so they'll pay more for the tariffs, while the other 90% of us are trying to find every say and bargain we can find to get gifts.
dalton99a
(93,751 posts)in his Big Beautiful Bill