My sleuthing on ticket sales for Melania
Looking at our locally owned Harkins theatres.
One thing I noticed right away: It is only showing in affluent and "red" areas of the Phoenix area.
None of the theatres in central Phoenix or in Tempe (college town) are showing it at all.
Most of the screenings are in very small theatres. They are not devoting their big spaces to it.
Granted, it is a documentary, so that would probably be true for any documentary film.
Some of the showings are mostly sold out, except the front few rows, which are always the last to be sold.
My take-away:
This is only being screened in communities where Harkins thinks there are potential viewers.
They are not even bothering with their bigger markets (central Phoenix, Tempe, south Scottsdale).
Even in "red" and super affluent areas, the screenings are in glorified home theatres, and nothing is sold out.
So, this is not going to be a blockbuster, but there will be decent performance for what they appear to be expecting, which isn't much.
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