Costco has not lost conservative shoppers and won progressive ones

[applegrove]

by keeping DEI.

Over the past year, Costco has taken a risk by adopting visible public stances at odds with President Donald Trump’s agenda. It makes Costco one of the few big companies to defy the administration — and get away with it: https://cnn.it/4qrfjB7

— CNN (@cnn.com) 2026-02-08T22:01:01.546800706Z

[Lovie777]

1. Seniors love Costco.................

so do the middle, and young. They are D.E.I, and woke.

[JI7]

2. Because they don't have alternatives. There are no right wing businesses

that offer similar. Chick. Filla and In n out also have DEI.

For businesses DEI is a way to reach larger numbers of people for employment. It's beneficial to businesses.

[niyad]

6. chik-fil-a, the religious nutjob company, is DEI? Did I read that correctly?

in n out burger, whose owner just moved to TN because of CA taxes, and TN being a better place to bring up children? What am I missing?

[LetMyPeopleVote]

3. I love Costco

[Intractable]

5. Nobody willingly quits Costco.

That Kirkland brand is quality!

[Cha]

4. Wonderful News but I'm Not surprised...

Mahalo, apple! 💔☮️🌺🌻🕯️🕊️💜

[LogDog75]

7. I've been a Costco member for over 20 years

in the San Diego area and I've seen a diversity of Costco employees at their stores. It's not that they're WOKE but know customers and they reflect the diversity of the area they're in. IOWs, it's just good business.