Musk's xAI 'Doubling Down' on AI Videos After OpenAI Nixes Sora

[highplainsdem]

https://www.bloomberg.com/news/articles/2026-03-25/musk-s-xai-doubling-down-on-ai-videos-after-openai-nixes-sora

Elon Musk said his artificial intelligence company, xAI, plans to upgrade its AI video generator, seizing on an opening left by rival OpenAI’s decision this week to discontinue its Sora product.

“The next Grok Imagine release will be epic,” Musk said in a social media post, referring to xAI’s video creation product. “We are doubling down.” Musk also shared a series of AI-generated videos made with the Grok chatbot on Wednesday.

Musk, who co-founded OpenAI and has since clashed with the company, has attempted to compete with ChatGPT and other chatbots by enabling users to quickly create realistic-looking images and videos, among other features. The Imagine video product was described as one of xAI’s four core areas during a staff meeting with Musk in February.

OpenAI’s move to shutter its Sora video app may create an opportunity for other rivals, including xAI, Runway AI Inc. and Alphabet Inc.’s Google. Yet, the ChatGPT maker’s announcement also raises doubts about the costs and rewards of offering an AI video service.

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Oh, great. Another tsunami of AI slop coming, as typically happens when a new AI model is introduced.

Bloomberg mentions "the costs and rewards of offering an AI video service" because AI-generated videos (and images before that, and music more recently), though expensive for the companies to provide, are offered for free or at a low cost as BAIT, to hook users and make them addicted enough to pay for subscriptions (or at least accept ads). Social media platforms depend heavily on addicts whose need for dopamine hits keeps them returning to the platforms.

And having an AI trained on the stolen work of real artists instantly generate something for AI users who can't do something that creative themselves is a tremendous dopamine hit. It's a fake accomplishment, but it's still something that can be shown off. So AI users who don't care about the intellectual property theft that's the only reason generative AI works at all - and who can convince themselves their giving a prompt to an AI model somehow makes them artists (a delusion AI companies and shills encourage by saying AI "democratizes creativity" ) - can quickly become wannabe stars posting as much AI-generated stuff as possible. They may or may not realize that the legitimate pride that goes with gaining skills and creating something yourself is much more satisfying, but having an AI spit something out is a cheap quick hit, irresistible to some.

And Musk plans to use those dopamine hits to reel in more addicts on X via more AI videos.

[RockRaven]

1. He's determined to making the grossest, most harmful pedo porn machine the world has ever seen.

[highplainsdem]

2. In that case, there will be more lawsuits.