Lurch Trump's beverage co gets feedback on its marketing ploy..."Nice cultural appropriation"
The Instagram page for Sollos Yerba Mate, a business that lists the youngest Trump as one of its directors, was flooded with bitter comments as it teased its May launch.
“Growing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round. That experience led us to create SOLLOS™, a beverage designed to complement life in the ‘Sunshine State,’” the company says on its LinkedIn page. “SOLLOS captures the full cycle of the sun and that ‘It Begins Where It Ends™.’”
“Nice cultural appropriation...They don’t want Latinos in the U.S. but they want their products. Buy yerba from Latin American countries and do this beverage the natural way!” one user wrote.
“Funny the name is Sollos... Spanish words. Given Daddy Cheeto’s policies shouldn’t this be called ICE or WHITE or something??” another asked.
“Oh wow, a family tied to anti-Latino rhetoric profiting off something deeply rooted in Indigenous (Guaraní), Paraguayan, and South American culture. Yeah… no! Yerba mate carries real history and survival, and shouldn’t be sold by the son of the man who loathes Latinos,” one commented.
https://www.thedailybeast.com/barron-trumps-get-rich-scheme-flamed-ahead-of-launch/