Sexist salad dressing

[UnrepentantLiberal]

Sexy Sells: Hunk Heats Up New Kraft Ad

ABC News' Linsey Davis reports:

Kraft, the Midwest-based company known for being conservative in its advertising, is going sexy.

Their new ad campaign, featuring a shirtless hunk, Anderson Davis, who keeps adding Kraft Zesty Italian salad dressing to a flaming hot skillet, is the sexiest they've ever gone as they experiment with a new way to sell salad dressing to women.

"I think these sexy ads are definitely all about the shock value," said AdWeek's Emma Bazilian. "You get people talking about the commercial, which in turn gets them talking about your brand."

And people are definitely talking about Davis.

"It's really nice to have people come up to you and say, 'Dude, you're super zesty,' or whatever they're going to say to you," Davis told ABC News.

More: http://abcnews.go.com/blogs/entertainment/2013/04/sexy-sells-hunk-heats-up-new-kraft-ad/

[Floyd_Gondolli]

1. Oh this thread should be interesting

[Enrique]

2. this ad does not seem newsworthy to me

did Kraft put out a press release about their sexy new ad?

[EOTE]

3. If I buy Kraft Italian dressing, can I be zesty too? nt

[MindPilot]

48. I believe that is the idea they are trying to convey.

Just like how women will love me if only I choose the right brand of beer.

[HappyMe]

4. Yum, salad!

I have marinated chicken and fish in zesty Italian.

That said ....

[Whisp]

5. lol. he is kind of cute.

Kraft Zesty is okay, but I don't think this guy can make me buy it more often than I already do.

[BainsBane]

52. I use olive oil and vinegar

but if he wants to come chop my vegetables, I'll buy kraft.

[Whisp]

57. He looks like one of those guys

who knows where the scallions are and doesn't miss.

[treestar]

60. When they say people talk about their product

That doesn't mean people are buying it. Sometimes I wonder about the value of a lot of advertising.

[Whisp]

62. The kinds that bother me the most is advertising for

drugs.

Sometimes it doesn't even say What It's For just Ask Your Doctor - and then there is the disclaimer that runs longer than the commercial itself.

[treestar]

68. Yeah, telling you to ask your doctor about it

Doctors may well hate that, and have to argue some people out of it if they don't think they should take it.

[LondonReign2]

6. More importantly, have they improved the taste?

All Kraft products taste vaguely like regurgitated petroleum products to me and no amount of sexy is going to change that.

Sorry for the sidebar, please return to the regularly scheduled sexist discussion.

[The Straight Story]

7. I bet women don't even know what was in the ad

Because all they care about are sexy men with no shirts on (why don't they have me topless on their commercial? Oh god, even I wouldn't buy what they were selling then....)

Why not use Chef-Boy-Ardee in the ad, with just his hat on?

And why would this ad make me want to buy white castles?

[shanti]

86. well...

i'm not so sure that they are JUST marketing this ad to women!

[niyad]

8. "shirtless hunk"-- a t-shirt doesn't count?

[Maeve]

22. Watch the whole ad

The t-shirt doesn't stay.

[polly7]

9. He's adorable and the ad's kind of funny.

There's one OTT ad that really sticks in my mind - the elderly woman who says "I put that * on everything!". I've actually looked for that sauce and not been able to find it here... would love to try it though. Which is worse, hinting at profanity or using skin to sell ...... neither bothers me too much, unless it's really offensive.

[HappyMe]

10. I like that ad too.

I'm surprised you can't find it.

[Whisp]

11. that's Frank's hot sauce

and the old lady is right, it does taste like shit.

[polly7]

13. LOL! Does it? I guess I can quit looking then. TY! nt.

[Whisp]

15. tastebuds vary tho!

to me it is not good at all, I love that Marie Sharps stuff and nothing can compare. You may like it!

lol. I would hate to deprive you of a good hotsauce experience.

[polly7]

19. We don't have a lot of variety in our little

rural stores here ... maybe I can find Marie Sharps in the city though ... or both. I'm not very brave when it comes to new things so I value all opinions.

[EvolveOrConvolve]

28. Tastebuds definitely vary - I LOVE Frank's

But I'm not much of a gourmand (one of my favorite things is microwaved frozen burritos), so take my tastebuds with a grain of salt.

[Sissyk]

38. LOVE LOVE

Marie Sharps!!

[Whisp]

58. You would think that something sizzling hot

would hide it's own flavour,

but no! There is such a tasty undertone. yum yum

[undeterred]

12. Nice looking guy and something to do with salad.

The ad did not make me even notice the product.

[Bake]

14. Oh no! Is this a Miracle Whip thread???

Bake

[BainsBane]

87. speaking of which, has anyone heard from Jberryhill?

since he ate the 3 yr old miracle whip?

[pipi_k]

16. What is

"sexist" about this ad?

Are we supposed to assume that only women will be motivated to buy that dressing?

Men cook, too.

And some of those men are probably gay. Maybe they will find that guy attractive, who knows?

Some straight guys might even be tempted to buy the stuff because they think it will make them look like the guy in the ad.

The term "sexist" gets thrown around way too often here.

[The Straight Story]

18. If I thought buying it would make me look like that, I would get a truckload

[pipi_k]

51. No doubt

a lot of guys would, even though they know logically it will never happen.

Still, it's hard to convince people otherwise.

I still think that buying a certain eye shadow or hair coloring is going to make me look like a 20-something 98 lb. supermodel even though I'm 60 and outweigh a city bus

[treestar]

61. Your second to the last sentence

Yes, at least it is treating the gander like the goose. Anything aimed at men in that way is some sign of growing equality. Let men worry about whether they are sexy or not, too, on equal terms.

[theKed]

17. This is just so typical. nt

[Jamaal510]

20. I don't get

what was sexist about this ad.

[Aerows]

21. I make my own

Italian dressing. I'm might be female, ladies, but I'm *FAR MORE* zesty than he is on a bed of lettuce.

EDIT: It just occurred to me how that might sound. I meant I make it with olive oil, vinegar and spices. Oh Lord, I guess I'll just shut up and stop digging in the hole I'm in...

[polly7]

23. LOL! nt.

[UnrepentantLiberal]

37. I didn't have a problem with it.

[BainsBane]

54. you have me intrigued

[KittyWampus]

24. Kraft salad dressing taste like garage.

[Bay Boy]

30. What does garage taste like?

Just curious, cause I've never tried it.

[Sissyk]

39. WD40?

[MadrasT]

25. Someone has confused "sexy" with "sexist".

Those words do not mean the same thing.

[HappyMe]

33. One person's sexy is another person's sexist.

[11 Bravo]

49. They are synonymous at DU.

[BainsBane]

53. That's what I was thinking

Unless it's objectifying men or something. I don't see anything sexist about it myself.

[Warren DeMontague]

64. right. When I like it, it's sexy. When you do it, it's sexist.

[Fawke Em]

26. Want me to buy salad dressing?

Drop the high fructose corn syrup.

Reduce the fat.

Reduce the carbs.

Oh... wait... I can already make that with some oil, vinegar of my choice and seasoning.

Big whoop.

[talkingmime]

27. What's the problem? They use tits to sell everything from toilet paper to cars.

Moobs aren't any different other than they're on guys. Sex sells.

[octothorpe]

31. I wonder if that's the point they are trying to make...

We often see discussions about how they objectify women to sell whatever, and this is trying to show that hardly no one finds it offensive when they use a male in a similar commercial. I don't know, I'm just taking a guess here.

*I don't find this commercial offensive in the least bit.

[HappyMe]

32. I believe you are correct.

[talkingmime]

34. Fair's fair. Tits sell, men's buns sell. Buldges sell. Sex in general sells.

I don't have a problem with it, but lets at least level the playing field. Men can go topless, why can't women? Huh? If we just embraced nudity as normal the commercial market would dissolve.

[Gravitycollapse]

40. The comodification of sexuality is something we should all fight against.

[talkingmime]

47. They use guys too. It's just human nature. I don't see that ever ending.

Curiously, tits sell beer (like a couple of idiots out in the woods are going to have hot chicks in bikinis show up just because they opened a Bud Lite). Guys sell deodorant, and for a very good reason.

[Humanist_Activist]

70. To be frank, sex has always been a commodity to trade and sell, at best...

we can create cultural outlets that minimize the harm that it causes. But its not really something we can fight against.

[Gravitycollapse]

75. Are you still talking? If you don't think it's a problem, go away.

Find something better to do with your time.

[Gravitycollapse]

79. Room temperature, indeed.

[Bay Boy]

29. I'm embarrassed to say I think it just twitched...

...and I'm a straight guy.

[snooper2]

35. what's hot is the way he cut that pepper...

and yes, I'll buy 20 bottles and put it on everything I eat If I get those abs


Wait, I'm pretty hot, but you can always be hotter LOL. I sexisming myself

[Buns_of_Fire]

63. I'll save you some money -- it doesn't work.

I bought eight bottles of the stuff. I ate it on salads. I mixed it in omelets. I ate it on breakfast cereal. I put it in my coffee. I used it in my margaritas and martinis. I kept a bottle next to the computer so I could take swigs from it.

At the end of four days, all I noticed was that it lubricated my lower intestine quite nicely.

I WAS more zesty, though. But I think that was just from running back and forth to the bathroom every twenty minutes.

[FirstLight]

36. teehee

reverse sexism...is that what this is about...I'm sorry I was , um, distracted!

[Glimmer of Hope]

41. Rec.

[William769]

42. It's all in how you market your OP.

http://www.democraticunderground.com/113725951

[UnrepentantLiberal]

44. In GD that might have gotten my OP hidden.

[Kurska]

43. I really don't get it, are all expressions of human sexuality supposed to be sexist or something?

I'm a gay guy and I like salad dressing. I also liked the ad.

Some people are wound way too tight.

Reminds me of a quote.

Puritanism: The haunting fear that someone, somewhere, may be happy.

[Phlem]

84. +1

-p

[smirkymonkey]

45. What is sexist about this?

It's no different from a pretty woman selling a product.

He's hot. I happen to make my own salad dressing, but I still like looking at him.

[HipChick]

46. Wow..this is totally sexist

And I love it..

[BainsBane]

50. Someone explain to me how this is sexist

Sexy, yeah. Sexist, I'm not seeing.

[zaireeka]

55. Theres a fine line between clever and stupid

[mikeytherat]

56. Damn! Beat me to it!

mikey_the_rat

[treestar]

59. What's wrong with that, it caters to women for once!

Usually it is sexy women used to sell things. Here they are actually using a man.

If it is exploiting him, then it is men who should feel uncomfortable about it. The reason they do not is male privilege.

[Warren DeMontague]

65. It's a decent ad. A bit derivative of old spice guy, but not bad.

[alp227]

67. Just asking, is there any mystery sh** ingredient they're trying to hide?

I think if you need to resort to cheap sexism & lowest common denominator thinking to advertise, your product is shit.

[Warren DeMontague]

72. It's Kraft, so it's probably up to the gills with High Fructose Corn Syrup.

But what they're trying to do is spin off the old spice guy. It's not that they "have to" do anything, it's that there are only so many ways you can sell salad dressing. Like, mmmmmm, this shit tastes really good when you pour it over tomatoes and cucumbers!

That's about it.

Insurance is another one. How the hell do you sell insurance? "Your shit gets broken, we send you a check" That's what insurance does, but it doesn't make for a very compelling 30 second ad. So you get the duck. The cavemen. etc.

Some things you just can't sell at all, which is why you don't see ads for, say, coffins.

[bettyellen]

69. wait- you can flambe with salad dressing? I had no idea!

[Warren DeMontague]

73. As with salad dressing, drain cleaner companies face a similar dilemma.

[opiate69]

80. Ahh.. memories...

[Quantess]

74. If it's good for the goose, it's good for the gander.

If that handsome man goosed me right now I wouldn't be offended.

Anyway... I know you are posting this for attention, but, which sort of attention, which sort of vibes are you seeking? Flamebait from the HOF camp? (my first thought that sprung to mind) Or are you showing off your bisexuality by admitting the guy is kind of hot?

[Cleita]

76. I don't mind a little eye candy. It doesn't mean I'm going to buy

their product. Also, who the hell fries a salad?

[Deep13]

78. What's sexist about it? nt

[Warpy]

81. What the executives are missing here

is that he's not as appealing as a looker as he is because he cooks!

Any hunk that will give us a break in the kitchen is a hunk worth keeping around.

[Gravitycollapse]

83. Helping with domestic tasks should be a prereq, not an occasional gift.

[BainsBane]

85. so true

nothing sexier than a man who cooks, especially if he cooks well.