Shifting stories bring more woe to Susan G. Komen for the Cure

[ProSense]

Shifting stories bring more woe to Susan G. Komen for the Cure

by DemFromCT



A must for risk communication (and that's what Susan G. Komen for the Cure is in need of, similar to when Tylenol capsules were poisoned) is to get the story straight (and make it the truth).

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The video of Nancy Brinker, with the many dislikes, adds to the shifting stories. That's also put the Komen state affiliates in a terrible position. For example, from the same NY Times story:

All seven California affiliates of the organization, the Susan G. Komen for the Cure foundation, released a statement saying they opposed its decision.

Here's the Facebook page from the Connecticut affiliate:

"The decision regarding the funding of Planned Parenthood was made by Susan G. Komen for the Cure National Headquarters. Susan G. Komen for the Cure Connecticut enjoys a great partnership with Planned Parenthood, and is currently funding Planned Parenthood of Southern New England. We understand, and share, in the frustration around this situation. We hope that any investigation prohibiting Planned Parenthood from receiving Komen grants is promptly resolved."

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The firestorm is in no way dissipating. Komen is making it worse, not better, with their inconsistent answers, that by the way, don't appear to be truthful.

http://www.dailykos.com/story/2012/02/03/1061383/-Shifting-stories-bring-more-woe-to-Susan-G-Komen-for-the-Cure

[Cognitive_Resonance]

1. Important to let their corporate sponsors know that Komen is toxic to their brand. nt

[sarge43]

2. Them What Be In Charge ran giggling into a mine field

Now they're trying to tap dance their way out. Doesn't work

[hifiguy]

4. Very well said, sarge.

That is it exactly.

[sarge43]

6. Thanks hifiguy

Looks like they got tired of their skirts being blown over their heads. MSNBC is announcing they've reversed their sweet selves.

Continuing the military analogy, ready, fire, aim just makes the other guy mad and alerts him to your position.

[tridim]

3. I'm thinking that when Komen inevitably reverses their decision, PP should refuse the funds..

At LEAST until Komen's entire board is fired.

The damage is already done.

[justiceischeap]

5. As many have pointed out, Komen can't turn the tide by walking this back

They've already alienated their progressive supporters and if they walk back their decision then they'll alienate their new-found anti-choice supporters. They're screwn.