General Discussion

Amerigo Vespucci

(30,885 posts) Fri Dec 16, 2011, 08:46 PM Dec 2011

VIDEO: German McDonald's commercial pulled after Burger King complains, calls it "degrading"

Video: Degrading German McDonald's Commercial, According to Burger King

Posted by Robyn Lee, December 16, 2011 at 5:00 PM

http://aht.seriouseats.com/archives/2011/12/video-degrading-german-mcdonalds-commercial-according-to-burger-king.html

This commercial from McDonald's in Germany didn't make it to the TV airwaves because Burger King found it "degrading," reports Ad Age. In the commercial a young boy keeps getting his McDonald's food stolen by older boys while sitting in a skate park, until he conceals his food by putting behind a less enticing Burger King bag.

Burger King's statement:

McDonald's has broken the rules of comparative advertising by degrading the Burger King brand in the TV commercial 'Packaging.' McDonald's and Burger King have agreed that [the spot's] distribution and broadcast ... will be stopped.

McDonald's hadn't approved this commercial made by ad agencies Tribal DDB and Heye & Partners.

9 replies

= new reply since forum marked as read

Highlight:

VIDEO: German McDonald's commercial pulled after Burger King complains, calls it "degrading" (Original Post) Amerigo Vespucci Dec 2011 OP

Sorry, but I think the commercial is funny. William769 Dec 2011 #1

Wierd! Pharaoh Dec 2011 #2

ha ha nt seabeyond Dec 2011 #3

I'm a lot more worried about the way it endorses gangs and bullying. rocktivity Dec 2011 #4

Agreed. Although the ending showwd the kid's "ingenuity' Tanelorn Dec 2011 #6

lololol Solly Mack Dec 2011 #5

You were able to post Control-Z Dec 2011 #7

Yes! Have to make it smaller on DU3 though. I saw a thread yesterday about pictures in siglines. Solly Mack Dec 2011 #8

kinda cute, actually. whats the big deal- Pepsi and pnwest Dec 2011 #9

William769

(59,147 posts)

1. Sorry, but I think the commercial is funny.

Reply to Amerigo Vespucci (Original post)

Fri Dec 16, 2011, 08:51 PM

Dec 2011

Pharaoh

(8,209 posts)

2. Wierd!

Reply to Amerigo Vespucci (Original post)

Fri Dec 16, 2011, 08:54 PM

Dec 2011

I prefer burger king to Mcdonalds. Not that I eat that stuff much anymore. Yeah that commercial goes over the top.

seabeyond

(110,159 posts)

3. ha ha nt

Reply to Amerigo Vespucci (Original post)

Fri Dec 16, 2011, 08:57 PM

Dec 2011

rocktivity

(45,008 posts)

4. I'm a lot more worried about the way it endorses gangs and bullying.

Reply to Amerigo Vespucci (Original post)

Fri Dec 16, 2011, 09:02 PM

Dec 2011

rocktivity

Tanelorn

(359 posts)

6. Agreed. Although the ending showwd the kid's "ingenuity'

Reply to rocktivity (Reply #4)

Fri Dec 16, 2011, 09:11 PM

Dec 2011

Solly Mack

(97,264 posts)

5. lololol

Reply to Amerigo Vespucci (Original post)

Fri Dec 16, 2011, 09:06 PM

Dec 2011

Funny.

American fast food in Germany tastes better than it does in America.

Not a fan of either food joints but did want to see if there was a difference and there was...a huge difference. Taste better, looks better...far fresher...in Germany.

Control-Z

(15,686 posts)

7. You were able to post

Reply to Solly Mack (Reply #5)

Fri Dec 16, 2011, 09:26 PM

Dec 2011

your banana!!

It's in your sigline? If I go there will I be able to add any personal pic I want?

Solly Mack

(97,264 posts)

8. Yes! Have to make it smaller on DU3 though. I saw a thread yesterday about pictures in siglines.

Reply to Control-Z (Reply #7)

Fri Dec 16, 2011, 09:29 PM

Dec 2011

Tried it and...YAY!!! I'm back...almost. lol

Just edit your sigline, add your picture...make it smaller though. Hit update.

pnwest

(3,478 posts)

9. kinda cute, actually. whats the big deal- Pepsi and

Reply to Amerigo Vespucci (Original post)

Fri Dec 16, 2011, 11:35 PM

Dec 2011

Coke do that to each other all the time, don't they?

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