NYT: Subtle Tricks Shift Shoppers to Produce (researchers increase purchases of fresh food)

[dkf]

The mirror is part of an effort to get Americans to change their eating habits, by two social scientists outmaneuvering the processed-food giants on their own turf, using their own tricks: the distracting little nudges and cues that confront a supermarket shopper at every turn. The researchers, like many government agencies and healthy-food advocates these days, are out to increase consumption of fruits and vegetables. But instead of preaching about diabetes or slapping taxes on junk food, they gently prod shoppers — so gently, in fact, that it’s hard to believe the results.

In one early test at a store in Virginia, grocery carts carried a strip of yellow duct tape that divided the baskets neatly in half; a flier instructed shoppers to put their fruits and vegetables in the front half of the cart. Average produce sales per customer jumped to $8.85 from $3.99.

Here in El Paso a few months ago, the researchers focused on the floor, laying down large plastic mats bearing huge green arrows that pointed shoppers to the produce aisle. The outcome surprised no one more than the grocer.

“In retail, the customer tends to go to the right,” said Tim Taylor, the produce director for Lowe’s, Pay and Save, a regional grocery chain that let the scientists in to experiment with their arrows and mirrors. “But I watched when the arrows were down, pointing left, and that’s where people went: left, 9 out of 10.”

http://www.nytimes.com/2013/08/28/dining/wooing-us-down-the-produce-aisle.html?pagewanted=all

[Warpy]

1. Around here, produce in supermarkets is to the left

Whole Paycheck kept the Wild Oats floor plan and shifted folks to the right. Sprouts and the Food Co-Op have produce along the back.

It's always my first stop in any store. The quickest way to get me to leave without buying anything is bad produce, which means poor selection, too much prepackaging, and obvious lack of interest in keeping the area clean and attractive.

The week's meals are planned around what I find. This week it's baby bok choi, so I stuffed my cart with tofu, onion, carrot, and other items that play nicely with it.

[dkf]

2. That's mostly what I go to the supermarket for, fresh produce.

I can't believe how often mines runs out of kale.

[randome]

3. We are being subtly manipulated by unknown forces.

[hr][font color="blue"][center]Stop looking for heroes. BE one.[/center][/font][hr]

[Laelth]

4. LOL. There's nothing "subtle" about an arrow on the floor.

That's a pretty blatant and overt herding tactic. My amusement aside, however, I certainly support efforts to get Americans to make better dietary choices.

-Laelth