Wow...check out this Chipotle ad.

[Contrary1]

"With elements from "Wall-E," "Brazil" and "Fast Food Nation," this astonishingly beautiful animated short doesn't seem at all like an advertisement. And yet this video, titled "The Scarecrow," not only serves as a scathing attack on factory farming but also as a promo for the Chipotle brand. Set to a Fiona Apple cover of "Pure Imagination" from "Willy Wonka & the Chocolate Factory," a scarecrow trudges through his job at a fictional industrial giant Crow Foods but decides to launch an organic market as an alternative to processed foods. (Cue video game tie-in and Chipotle logo.) There's already talk that it's a lock for a Clio award, which is the advertising world's Oscar. And after watching this clip, it's not hard to see why."

[NV Whino]

1. It's available as a free app for iPad and iPhone

It's a game, and it looks like a good one. Good way to teach kids about organic food.

[Electric Monk]

2. Saw it yesterday

http://www.democraticunderground.com/10023661947

[abelenkpe]

3. Awesome. Nt

[Voice for Peace]

4. made me cry

happy tears

[thecrow]

5. Amazing. Thanks for posting!

[abelenkpe]

6. Reminded me of 9

[mwrguy]

77. I really liked 9

Short was better than the movie, but I like them both.

[graywarrior]

7. Thanks!

[msongs]

8. where's the video showing living chipotle ingredient animals being hacked up? nt

[Warren Stupidity]

9. yes there is that.

But we are a long long way from a society that is consciously vegetarian. I'll settle for local non mass produced, even if it isn't vegetarian.

[An_enlightened_soul]

19. Hey now

Why take away from a message that powerfully points out a flaw in our food industry, simply because it doesn't point out all the flaws in our food industry?

Besides, meat tastes delicious.

[AlbertCat]

21. Also....

"Come with me
And you'll be
In a world of overpopulation...."
(I mean that's part of the processed food/huge farms thing y'know)


Still, It's really good...hypnotic and intriguing. And of course there's always room to improve the modern diet.

[Demonaut]

76. and meat is still delicious

[cali]

10. Brilliant cynical despicable lying depressing

[DrewFlorida]

11. That's an effective ad, wow!

[Marrah_G]

12. Love Chipolte

[SheilaT]

13. I would like Chipotle a whole lot better if they didn't put cilantro in everything.

Really. Love the concept, but cilantro tastes like soap to me, so after the first time or two I have never gone back.

[Chan790]

14. Opt for the salads, the cilantro is in the rice and the guac.

So if you get a salad, you won't get any cilantro unless you get guac in it. You may have to bring your own dressing, I don't remember there being any cilantro but I could be wrong.

Alternately, get the tacos as they only put rice on them if you ask for it.

[JI7]

47. you can get the burrito or the bowl without rice also

[Chan790]

48. You can but...

if you get a really by-the-book burrito artist who abides by their portion standards, you end up with a much less full tortilla or bowl.

Also, a bowl minus rice plus lettuce is a salad.

[MoonRiver]

22. OMG, I crave cilantro in EVERYTHING! I specifically ask for it. Maybe you haven't tried it enough.

Anyway, that ad was so awesome!

[Codeine]

27. Unfortunately there seems to be a genetic trait that makes

cilantro taste like soap to a certain percentage of people; it's a reaction to the aldehyde chemicals in the leaves.

[Cirque du So-What]

32. I've got that trait

I love cilantro, despite thinking it tasted like Ivory soap the first time I tried it in something. Now it's one of my favorite herbs.

[MoonRiver]

34. I didn't know that. It's a shame that you have to miss out on one of the best flavors.

Lemon grass is another spice I adore.

[joshcryer]

45. I have that! That explains it!

I've never known this! I thought I was insane. Whenever I get cilantro I ask my family, "Does this smell like chemicals?" They look at me with an odd face.

[Chan790]

49. It's genetic.

So you wouldn't be the only one in your family with the trait. Minimally, one of your parents almost certainly also has it.

[joshcryer]

50. Maybe my dad when he was alive.

I do recall an incident where I got something at a restaurant and he sent my food back after I smelled that ammonia smell that is really disgusting to me. He seemed to concur that "something was wrong with my food."

[Blue_In_AK]

60. Yes, that's true.

My husband has that trait and doesn't care for cilantro at all unless it's cooked into the food. I would eat it on anything. I LOVE the way it tastes, so bright and refreshing. Whenever I make Indian or Mexican food, I have a big dish of it on the side for me.

[SheilaT]

43. Cilantro tastes like soap to me.

Are you suggesting you'd sprinkle even more soap on your food to see how well you like it?

And actually, there's a significant minority of people for whom cilantro tastes like soap. Those for whom it's not soap, lucky! I've had to pretty much stop going to Mexican restaurants because they put the cilantro in everything.

Oh, and the last time I was in a Chipotle there was cilantro in every one of the sauces. I can make plain rice at home.

The problem is me, I know. Both of my sons just love Chipotle, and I'm glad.

[Warren DeMontague]

28. A certain percentage of the population tastes cilantro like soap, as I understand it.

Bummer.

[madrchsod]

15. i really can`t handle mexican food but....

but i can chipotle`s and the mexican ladies where i live.

what a great advertisment

[wundermaus]

16. Haunting scene where the cow looks at the scarecrow...

as he patches away the light and the abandoned look in the cows eyes.
Have watched it several times and still seeing details I missed.
Amazing.
I work in the "food" industry.
Truly haunting...

[MoonRiver]

23. I'm a vegetarian and animal rights activist.

I so hope the food industry soon gets that people will not continue to tolerate the monstrous abuses against animals on factory farms. Hello, those beings feel pain just like we humans do. Cruelty is cruelty regardless of the lovely packaging it's final product is put into.

[OneGrassRoot]

61. Same here. What you said. K&R n/t

[FedUpWithIt All]

44. My husband gasped when he saw that part.

It is a powerful short.

[Phlem]

17. Showed it to my wife then she showed me this,

OK I realize the title is off but all kidding aside,

http://www.naturalnews.com/041613_Chipotle_sick_cows_antibiotics.html

-p

[Codeine]

29. NaturalNews should not be considered a valid source for anything.

Anything at all.

[Phlem]

30. really?

did not know that, I'll look for another source.

Thanks.

-p

[Godhumor]

37. Among other things they are on the leading edge of stupidity of the anti-vac movement

It really is a site best avoided.

[Phlem]

42. double thanks.

speaking of stupidity, what is the anti-vac movement?

-p

[Chan790]

51. People who believe vaccinations are medically unnecessary and cause autism and/or diseases.

Some of them go so far as to believe that vaccination is the government knowingly requiring people to intentionally inject their children with poison.

There is a small portion of the public that responds badly to certain vaccines or become very very sick or die. It's minute however. Vaccination has large enough public health, personal health and social benefits to be worth the risk...more than half the population who will respond badly to a vaccination are predictable candidates for bad reaction: they had a parent or sibling with the same bad reaction--these individuals are typically not vaccinated.

[Phlem]

53. Thank you

I took the term vac to account for other instances not one containing vaccination. I'm familiar with this and don't support it. Coming from the Philippines as a youth I'm supposedly vaccinated for TB. I can say now that I'm 50 it has done more good than harm.

-p

PS.. My girl is reading at 2 grade levels above her current grade. Seems to be OK with her too.

[proverbialwisdom]

69. Read for the FACTS, disregard the rest.

MUST READ: http://www.democraticunderground.com/101672031

http://najms.net/wp-content/uploads/v06i03.pdf#page=34

Preface to the special issue of autism

Autism spectrum disorder (ASD), the fastest-growing complex neurodevelopment disorder, continues to rise in its prevalence, now affecting up to 1 in 50 children in the USA, and averaging 1% globally, according to the latest CDC report. More children will be diagnosed with ASD this year than with AIDS, diabetes & cancer combined in the USA. ASD costs the nation $137 billion a year and this debt is expected to increase in the next decade. Hence, ASD has become a huge healthcare burden and global threat, categorized by the CDC as a national public health crisis.

ASD is characterized by social-communication impairment, and restricted, repetitive, and stereotyped patterns of behavior, which cause significant disability for those affected. With its etiology still largely unknown, and its pathophysiology poorly understood, ASD currently has no universally accepted therapy. ASD is affecting more and more families; unmet services and limited resources need to be addressed urgently. Researchers, clinicians, healthcare providers, social agencies and government need to coordinate efforts to develop more effective treatments and a satisfactory continuum of care, across the lifespan. Ultimately, a cure needs to be sought for the various subtypes of ASD that exist.

The current issue of North American Journal of Medicine and Science (NAJMS) represents a continuation of our previous two special issues on autism (NAJMS Vol. 5 Issue 3 and Vol. 4 Issue 3) published in July 2012 and July 2011, respectively. In this issue, we are honored to have another panel of expert researchers and clinicians on the frontlines of ASD research and treatment to present their newest research findings and views from different perspectives.

This issue of NAJMS consists of five original research articles, two comprehensive reviews, one case report and two commentary articles, covering topics in genetics, pathogenesis, metabolic disorder biomarkers of ASD, and a clinical study, that bring into focus our newest understanding and treatment strategies.

<>

The data presented in Dr. Mumper’s review of the medical literature, suggests that ASD may be impacted by environmental toxicants, duration of breastfeeding, gut flora composition, nutritional status, acetaminophen use, vaccine practices and use of antibiotics and/or frequency of infections. In her current general pediatric practice (Advocates for Children), she has noted a modest trend toward a lower prevalence of ASD than in her previous pediatric practice or recent prevalence estimates from the CDC.

<>

Xuejun Kong, MD
Editor-in-Chief, NAJMS
Department of Medicine
Beth Israel Deaconess Medical Center
Harvard Medical School

Christopher J. McDougle, MD
Guest Editor, NAJMS
Lurie Center for Autism Massachusetts General Hospital
Harvard Medical School

Again, read for the FACTS, disregard the rest.

http://adventuresinautism.blogspot.com/2013/07/welcome-ernest-hancock-listeners.html
http://www.ageofautism.com/2013/09/iaccs-matt-carey-and-the-november-autism-hearing.html
http://usatoday30.usatoday.com/news/health/story/health/story/2011/05/One-in-six-children-have-a-developmental-disability/47467520/1

[Chan790]

70. More age of autism crap?

Hasn't that shit been debunked around here enough times already? I don't know which is more offensive...the anti-vaxxer crap or the "we can cure autism" crap. Vaccines don't cause autism and there is nothing to cure...we should however start talking about revoking the credentials of these crackpots as the snake-oil salesmen and charlatans they are.

[Gravitycollapse]

71. I think the anti-vaccination crowd are the homeopaths of our time.

I mean, they follow similar rhetoric. Somehow, the smaller the amount of a given toxin, the greater the effect.

[proverbialwisdom]

73. Insufficient nuance according to autism centers at both Harvard (above) and Stanford (below).

Last edited Fri Sep 20, 2013, 08:28 PM - Edit history (1)

http://www.democraticunderground.com/10022975236

Q re:etiology

[proverbialwisdom]

74. Oh yeah, this, too.

http://www.canarykidsmovie.com/about-the-project/

http://www.canarykidsmovie.com

http://vimeo.com/60780290

http://www.rescuepost.com/files/j-child-neurol-2013-herbert-and-buckley-0883073813488668-1.pdf

Autism and Dietary Therapy : Case Report and Review of the Literature
Martha R. Herbert and Julie A. Buckley
J Child Neurol published online 10 May 2013 DOI: 10.1177/0883073813488668

[Lifelong Protester]

18. Made me cry, too.

The sad face on that scarecrow, and the sad eyes of the 'factory' cow....

[Liberal_in_LA]

68. the factory cow's eyes, made me tear up. I tear up just thinking about it.

[jtuck004]

20. Some good ideas there, thank you for that. n/t

[Bernardo de La Paz]

24. K & R. I'll eat Chipotle as often as I can. nt

[eggplant]

25. And their other ad in the series...

See also:

Both are brilliantly done. Whatever they are paying their ad agency, it isn't enough.

[Orrex]

26. Great! Maybe now people will finally shut up about Scott's overpraised 1984 Apple ad.

[glowing]

31. Live that some producers are catching on..

In context, Chipolte is trying to go all organic or natural with their stores and until they are able to, label what is GMO etc.

Yesterday, I bought bread that specifically said No HFCS and it was at an Aldi's. a couple of yrs ago milk with growth hormones was a big deal and milk started getting labelled with stickers. Fruit Juices are having no preservatives added, ketchup is coming without HfCS (a staple in a young child's diet). People are buying foods that aren't exactly cheap, they want them produced with quality and care.

It's amazing how many people my age are "awake" about foods and nutrition and its obvious who is not or who is poor and nutrient deprived of the good stuff or doesn't care and just eats crap anyway.

Maybe it's just the people I connect to or the types of people I live around and are in my son's circle, but people want time quality, nutritious foods, and enough money to have a decent life (not scrape by pay check to pay check)... It's not about so much stuff... And we will never get out of a recession type of mold until we change the structure of what is valuable? How long we should toil? And how does our actions benefit out community and our world.

[KoKo]

36. Recommend your post.

[JaneyVee]

33. Love Chipotle.

[Cirque du So-What]

35. I usually try to support independent, non-corporate restauranteurs

but Chipotle is a notable exception.

[nadinbrzezinski]

38. That is cool

[Douglas Carpenter]

39. cool

[Warren DeMontague]

40. Pretty clear shoutout to "Bioshock", too

I agree, great ad.

[Uncle Joe]

41. Kicked and recommended.

Thanks for the thread, Contrary.

[Blue_In_AK]

46. Chipotle is so good.

I wish we had one in Anchorage.

And all you cilantro haters can give me yours. I LOVE it ... On everything.

[littlewolf]

54. we have one in my area .. love going there for lunch. K & R

[Blue_In_AK]

59. I'm visiting my kids/grandkids down here in Marina del Rey

and there's one right across the street. I love it.

[NYC_SKP]

52. I downloaded the Chipotle Scarcrow app. It's cool, it's a game, it would be good for kids to learn

I think, haven't played it all the way through.

[KansDem]

55. It's hard to believe McDonald's was once an investor in Chipotle...

There is a popular misconception that Chipotle restaurants are owned by McDonalds. While they were once an investor in our company, they divested in 2006 and our company went public on the New York Stock Exchange that year.

Source: Chipotle

http://www.chipotle.com/en-us/fwi/fwi_facts/fwi_facts.aspx

I thought at one time McD's own Chipotle, but it appears it was only an investor.

[JNelson6563]

56. That was brilliant!

Wow!

[Enthusiast]

57. I love Chipotles.

Unfortunately, ever since I got celiac disease, I have been dosed with gluten when I eat there. They have gluten-free products but there must be too much tortilla flour flying around. I tried eating there on three separate occasions only to be thoroughly dosed with gluten.

[MelungeonWoman]

58. knr

I recommend the thread, the restaurant, the business model.

[proverbialwisdom]

62. 5,581,211 views on youtube! nt

[Gravitycollapse]

63. It had me until they didn't show how to ethically slaughter an animal.

Maybe because, when all is said and done, there is no real way to ethically slaughter an animal for food.

[Coyotl]

64. I was so impressed I posted this in Videos along with another one. See this also:

http://www.democraticunderground.com/1017145749

http://gawker.com/theres-no-getting-around-it-the-new-chipotle-ad-is-am-1308234473

[Jesus Malverde]

65. Interesting history I was not aware of.

Founder Steve Ells attended the Culinary Institute of America in Hyde Park, New York. Afterward, he became a line cook for Jeremiah Tower at Stars in San Francisco. There, Ells observed the popularity of the taquerías and San Francisco burritos in the Mission District. In 1993, Ells took what he learned in San Francisco and opened the first Chipotle (39.67834°N 104.967682°W) in Denver, Colorado, in a former Dolly Madison Ice Cream Store near the University of Denver campus using an $85,000 loan from his father. Ells and his father calculated that the store would need to sell 107 burritos per day to be profitable. After one month, the original restaurant was selling over 1,000 burritos a day. The second store opened in 1995 using Chipotle's cash flow, and the third was opened using an SBA loan. To fund more growth, Ells' father invested $1.5 million. Afterwards, Ells created a board of directors and business plan, raising an additional $1.8 million for the company. In 1999, the first restaurants outside of Colorado opened in Columbus, Ohio, and Minneapolis, Minnesota. Ells had originally planned to use funds from the first Chipotle to open a fine-dining restaurant, but instead focused on Chipotle Mexican Grill when the restaurants saw success.

In 1998, McDonald's made an initial minority investment in the company. By 2001, the company had grown to be Chipotle's largest investor. The investment from McDonald's allowed the firm to quickly expand, from 16 restaurants in 1998 to over 500 by 2005. On January 26, 2006, Chipotle made its initial public offering (IPO) after increasing the share price twice due to high pre-IPO demand. In its first day as a public company, the stock rose exactly 100%, resulting in the best U.S.-based IPO in six years, and the second-best IPO for a restaurant after Boston Market. The money from the offering was then used to fund new store growth.

In October 2006, McDonald's fully divested from Chipotle. This was part of a larger initiative for McDonald's to divest all of its non-core business restaurants – Chipotle, Donato's Pizza, and Boston Market – so that it could squarely focus on the main McDonald's chain. McDonald's invested approximately $360 million into Chipotle, and took out $1.5 billion. The company currently trades on the New York Stock Exchange.

[IDemo]

66. I Googled to find one near me and found this pic:

Anyone know what the complaint is about here? (Sorry, can't embed the picture directly).
https://maps.google.com/maps?f=q&source=s_q&q=Chipotle,205.+N.+Milwaukee+Street+Boise,+ID+83704

[Cha]

67. "Pure Imagination"! Outstanding imagery for

doing something better for yourself and our Planet.

Thanks Contrary~

[derby378]

72. Absolutely beautiful

And Chipotle's food is still just as good as it has ever been.

[livingwagenow]

75. Awesome message. knr nt