Tesco To Scan Shoppers Eyeballs To Improve Advertising

[xchrom]

http://www.businessinsider.com/tesco-to-scan-shoppers-eyeballs-2013-11



The eyes of millions of shoppers are to be scanned at tills across the UK in a new way of targeting adverts at specific groups of customers.

Supermarket giant Tesco is installing new, hi-tech screens that select ads after identifying the age range of waiting customers - and determining whether they are male or female - above the checkouts in 450 petrol stations.

The hi-tech 'OptimEyes' devices are made by Lord Alan Sugar's Amscreen with the technology also adjusting the type of ads by date and time - and monitors customer purchases.

Ads in the morning could run a Red Bull advert in the morning rush, and switch to advertising a women's monthly magazine if several women appear in the queue.



Read more: http://www.businessinsider.com/tesco-to-scan-shoppers-eyeballs-2013-11#ixzz2jajnuxXU

[bemildred]

1. Golly. nt

[RKP5637]

2. Sick stuff! Yet another invasion ... wonder if they can scan a fuck you! n/t

[hobbit709]

4. If it can scan hand gestures, yes!

[xchrom]

5. LOL!

the internet being what it is any more -- i think some body just did!

[hobbit709]

3. The future's so bright, I got to wear shades.

[2naSalit]

7. Indeed

I will not be taking off my shades when I have to go to the city and purchase anything anymore, or I will simply leave whatever it is right there at the register and leave the store if told to remove them... another thought is to wear those contact lens-like things that mask the iris of you eyes which will not reveal your true identity.

Now there's a new product line someone could develop, contacts lenses that are encoded for those scanners to confound them with alternate info! And I'm only on my first cup of coffee!

[Avalux]

9. My thinking exactly. Sunglasses all the time. n/t

[JimboBillyBubbaBob]

6. It means we all need to cultivate...

...our inner crazy. I'm working on mine right now, just after reading this.

[muriel_volestrangler]

8. This incentivises them to make you wait longer in a queue

so that they can sell more ads directed at you.

[jsr]

10. Yeah, it does not store images

because data storage is so hard to do.