Sandy Hook pic used in 'offensive' Swedish ad

[The Straight Story]

Sandy Hook pic used in 'offensive' Swedish ad



Sweden's advertising watchdog has slammed as "distasteful and offensive" an ad campaign featuring a picture from the Sandy Hook school massacre, an image the company official claimed she thought "looked Swedish".

The Swedish company, which mainly sells equipment such as trampolines for school gymnastics classes and used the picture to market its product "The Life Line" (Livlinan), used to keep young children in line when out walking.

The harrowing picture, which shows a teacher leading clearly terrified children to safety after the Sandy Hook Elementary School shooting that left 26 dead, was accompanied by the text "It's easier to keep the children together with 'The Life Line'. Supple and soft to hold. Durable and affordable."

The company said the mistake was due to time pressure.

http://www.thelocal.se/20131127/swedish-advertiser-rapped-for-sandy-hook-picture-pun

[xfundy]

1. The main reason for this fuckup

is that no advertiser will pay for a custom photograph anymore, preferring to use stock for everything. This is a good illustration (they don't want to pay for those anymore, either) of one reason why that's a bad idea.