A Hospital buys the naming rights for a sports stadium for 4.5 million

[n2doc]

The 15-year-old BI-LO Center has been undergoing interior renovations over the last few months, and the façade will also get an update as the Bon Secours Wellness Arena after a $4.5 million deal with Bon Secours St. Francis Health System announced Wednesday.

Officials announced the naming rights agreement on the floor of the arena, complete with stage, spotlight and a curtain obscuring the new logo. Jeff Gilstrap, chairman of the Arena District board, which oversees the center, said that the board had talked with four or five organizations regarding the naming. Details of the deal with Bon Secours had been worked out over the last five weeks, he said.

Some changes will be immediate, like those to the website, said the arena’s general manager Roger Newton, but signage must be approved by the City of Greenville and should be in place in about eight weeks.

Bon Secours St. Francis CEO Mark Nantz said that the bold partnership aligns with the health system’s mission of ministering to the mind, body and spirit. “It’s a unique opportunity to bring health and wholeness to the community where people live, work and play,” he said. Nantz added that it was the “next step in the partnership with the community.”

more
http://upstatebusinessjournal.com/news/bi-lo-center-renamed-bon-secours-wellness-arena/

Tell me again how these poor hospitals are going broke?

[enlightenment]

1. Wow.

Hard to think of anything nice to say. I guess it's nice that they are finally going to "touch" people - I thought hospitals did that on a fairly regular basis, but come to think of it, the last time I was in one it was taking care of my mother . . . things I thought nurses and aides did (but discovered that was old-fashioned thinking on my part).

I remember, thirty odd years ago, watching several hospitals go "for-profit" in the city where I lived and thinking, "this is probably not a good idea."

I had no idea how right I was.

[libodem]

2. Pffftt

Gawd.