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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsWatch This Little Girl Explain How Toy Store Sexism Works (Video)
Posted by: Nick Goroff in Human Interest, Videos December 9, 2013
Young Riley loves toys as much as the next kid, but something just didnt sit right with her as she and her father perused the childrens trinkets at a local store.
As marketing goons and brand name tricksters continue to play on the old gender stereotypes which surround children at play, the divide between pink-clad princesses and action-packed superheroes is growing wider in the toy aisle, yet narrower in the minds of their kids themselves.
When asked by her father from behind the camera, why she thinks the toys for girls and boys are so different, Riley responds with a wit and wisdom beyond her years
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I can still remember when toy stores had really challenging and educational toys and crafts and arts.
Not anymore, those days are gone. Today kids are the commodity and the crap on the shelve are just that- crap.
.
lamp_shade
(14,844 posts)Heather MC
(8,084 posts)Whenever went to the store to buy her merchandise it was always girly. Even though the show was not like that. eventually my boys decided Dora was for girls and stopped watching
Donald Ian Rankin
(13,598 posts)Toy stores on the whole don't give a damn about how gender roles in society change; what they're interested in is making most money - which means selling what, and how, people want now.
Of course to some extent it's a two-way process, in that how toys are presented for sale influences childrens' desires and self-images.
But the society -> toy stores side of the cycle is a lot stronger than the toy stores -> society half.
cprise
(8,445 posts)KoKo
(84,711 posts)Warren DeMontague
(80,708 posts)I'd advise shopping somewhere else, or maybe online.
NYC_SKP
(68,644 posts)But they are out there.
Warren DeMontague
(80,708 posts)Amazon and Thinkgeek online, as well as Costco both online and physical, are where I do most of my present-gettin' now.
We have an indie local bricks and mortar toy store that is good, too.
NYC_SKP
(68,644 posts)I was looking for any kind of solar powered toy.
There was nothing but rows and rows of pink packaging in one part of the store, other rows of movie-themed crap, it seemed that every product had commercial tie in with a book or a cartoon or a movie.
It was sickening.
I did find just a couple shelves with science-type toys.
Very sad.
Treant
(1,968 posts)are always the ones with 2 inches of dust on them as well. It is, as you said, very sad.
As a kid, I would have loved a solar powered teaching guide to basic circuitry. Instead, I had to learn it as an adult, in the gutter.
Warren DeMontague
(80,708 posts)have all figured out how to shop online.
Paulie
(8,462 posts)I talked her godparents into getting her a microscope for Xmas. It will be ok that it's not in pink.
BainsBane
(53,072 posts)You tell 'em girl!
NYC_SKP
(68,644 posts)I realize it's from last year but her's is a story worth retelling.
davidn3600
(6,342 posts)People's behaviors are based on experience, surroundings, friends, and how they were socialized by their parents. The toys that children play with can set the roles of genders. When boys are given a tool set, they would imagine themselves to be a mechanic. A dump truck or Hot Wheels would either get them interested in construction or just cars in general. In High School it was the guys fighting over which car was better, the Ford or Chevy. Girl's never had such a discussion.
Girls on the other hand have toys such as Barbie dolls, regular baby dolls, or kitchen sets. It can set up factors into their behavior. Perhaps the girl becomes very conscious of how she dresses herself. A Barbie doll can be changed into many outfits. With other dolls as well, the girl can comb her hair and with some even put on makeup that wipes on and off. This is teaching girls about makeup, combing their hair, and dressing themselves.
It goes to show that toys set what it means to socially be a boy or a girl. With the trucks, balls, Legos, and tool sets it shows that boys are meant to play louder, rougher, and dirtier. They bring their trucks to the sand box and throw dirt around. Towers are created with the Legos as high as they can be made and then knocked over. With the tea sets, dolls, Barbies, and nurse sets it sets the girls to be proper and clean. The girls will sit cross legged in their dresses around a table and drink pretend tea. Both boys and girls role-play what their toys give them the opportunities to. They imitate, play, and sometimes even turn it into a game.
These imitations can later turn into learning how to be a boy or a girl. Socially boys are expected to walk more dramatically, be louder, dirtier, and find the jobs that will give them more money such as construction worker, policemen, ect. Girls are expected to be clean, cross their legs, and be passive. They must then learn to take care of babies, shop, dress up, and become no more than perhaps a nurse. The toys immediately set the genders apart to what they must become socially.
Since these toys separate the genders, it could cause social interaction to change between boys and girls. If boys are only meant to play cars, then the girls can't play with the boys. When the girls bring out their kitchen sets and sit around a table playing house or tea party, the boys are not invited as well. Their socialization changes because the toys separate the gender role so distinctively.
Because these roles are separated from infant on, it continues to keep gender inequality.
http://voices.yahoo.com/gender-roles-learned-childhood-toys-472014.html
Toys are not the only thing though. Movies and TV and religion and parents are also factors. But toys gives kids the means to practice the roles society wants (demands?) them to play.
rhett o rick
(55,981 posts)davidn3600
(6,342 posts)We aren't born to hate.
Egnever
(21,506 posts)All i can say is this is a bunch of bs.
lobodons
(1,290 posts)She says while holding a boy doll with blue pants
FarCenter
(19,429 posts)http://www.redesignrevolution.com/top-10-artist-recreations-disney-princesses/
Egnever
(21,506 posts)I have a little girl with two older brothers. She is 24/7 surrounded by boy stuff. Today we went to the local toy store and what was it she wanted? The pink dolls...
Not mildly interested.. Focused like a laser beam.
Having watched these three grow up so far with the idea we would not impose gender specifics cause we believed this stuff and thought it was unhealthy. What we have found instead is a lot of this stuff IS hardwired.
You have little to no effect on it whatsoever. People like what they like and I am quite sure if they found that marketing blue superheroes to little girls made them money they would do it in a heartbeat.
The reality is boys and girls are different and like different things, and the little girls tend to go for the pink baby dolls.
I guarantee you there is no rule in that store you cant buy the "boy" stuff for your little girl. But i bet you dollars to donuts that if you take your little girl to the store and let her pick what she wants with no imput from you she will buy one of the things that are traditional girl things 80% + of the time.
AZ Progressive
(3,411 posts)You can't use one idea to explain everybody. There are girls that naturally love things considered feminine and there are girls that don't.
NYC_SKP
(68,644 posts)In the big box toy stores, most everything is tied to a marketing scheme co-branded with films, cartoons, movies, books, foods, or any combination of these.
What's missing to anyone old enough to remember times before Strawberry Shortcake are the gender neutral toys, inquiry toys, and toys for toys sake: for plan and education and inquiry.
Rather than marketing more crap.
And, yes, today a lot of that is directed toward gender roles, but that's not entirely new (nurse outfits for girls and cowboy suits for boys go way back).