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Jesus Malverde

(10,274 posts)
Tue Dec 24, 2013, 03:06 PM Dec 2013

CEO Carolyn Reidy delivers record profits for Simon & Schuster

In her year-end letter to employees, Simon & Schuster CEO Carolyn Reidy said that the publisher is on track to “deliver record profits, a healthy gain in revenues, and our best-ever margins.” Reidy attributed the solid year to the continued publication of award-winning titles plus “the increasing sophistication with which we can reach consumers – either through traditional channels or by our greater use of direct-to-consumer marketing efforts.” With S&S’s digital revenues now at more than 27% of total sales, Reidy said the company has developed “deeper relationships” with its e-book partners and is changing “how we position ourselves as a consumer-facing business.”

Reidy noted that since its spokenword audio program, Pimsleur Language, launched its direct-to-consumer platform in 2012 the unit “had a significant rise in traffic and growth in sales” in 2013. Other new marketing activities led to S&S’s author videos being seen by more than 25 million viewers, and its newsletter subscription base has grown by more than 60%.


She's a long time Democrat with donation to Gore and Hillary Clinton for President

What a refreshing change from the Meg Whitmans and Carly Fiorinas of the business world.

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