Swiffer follows Cheerios

[PumpkinAle]

I didn't see this posted so................

After Cheerios received both kudos and bigoted backlash for featuring an interracial family in an ad, Swiffer is using a similar strategy. Only the brand went one further: The husband in its ad is an amputee, prompting outlets to note the commercial's even broader portrayal of a household.

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The commercial shows how Swiffer impacts the real lives of the Rukavina family in Los Angeles. She's black. He's white. He explains he's better at cleaning the house, though, he says, the chore has become slightly more difficult since losing part of his arm. Enter Swiffer.

"Most Inclusive Ad Ever?" AdWeek wrote in its headline. Jezebel, too, called the spot "mega-inclusive" but hoped that such presentations "will be so commonplace that we won't even be compelled to talk about it anymore."

http://www.huffingtonpost.com/2014/01/22/swiffer-interracial-amputee-ad-inclusive_n_4639794.html

[Beacool]

1. It's a nice ad.

I have seen it several times in my area.

[LittleBlue]

2. It's hard to believe that in 2014 people

are still bothered by interracial relationships.

[HipChick]

3. Even harder to believe that folks would post about it..

It's a great ad...

[awoke_in_2003]

9. I am a white guy...

married to a Mexican American. I cannot understand it either. People are people, skin tone means nothing

[alittlelark]

4. Made me want to buy ANOTHER Swiffer.

I do not use their cloths.... I put in rags soaked in vinegar/water........

But the ad is awesome!

[rocktivity]

5. Well, it's the "right" kind of interracial couple this time

Last edited Thu Jan 23, 2014, 02:38 PM - Edit history (1)

The child in the Cheerios commercial was literally a living monument to black male sexual supremacy -- that's why the backlash, though tiny (it still has a 97% "Like" rating on Youtube), was so intensely virulent. A black woman desiring a white male (especially now that he's an "incomplete" one), is indisputably more "logical."


rocktivity

[El_Johns]

8. what?

[rocktivity]

15. She's baaaaackkkkk....

rocktivity

[Cha]

6. I saw that last night on my hulu show..

I go "wow".. swifter has done a mixed racial marriage ad with a disability in the equation.

I liked it!

[ReRe]

7. Guess what?

I seen it the other day and never thought another thing about it until this OP!

K&R

[MADem]

10. I haven't been watching much commercial tv lately, haven't seen that one yet.

There is one with an Asian guy and his black wife and a swirly talking baby that is running in regular rotation--I don't even remember what it advertises!

[Spitfire of ATJ]

11. They got smart and disabled comments on YouTube....

Dozens of right-wingers are crying.

[Hyper_Eye]

12. I hope nobody takes this the wrong way but...

I have seen this commercial on television quite a few times and I never noticed that the couple was interracial until this thread pointed it out. It could just be that I'm not terribly observant. I do remember thinking I liked the interaction between the dad and his children.

[CFLDem]

13. um...yay?

I commiserate with the others who cannot understand how this is news.

People are people no matter what package they come in.

[PumpkinAle]

14. But the fact that advertisers

are now noticing that "People are people no matter what package they come in" is a real step forward and will help shine a light on stupid prejudices around the world.

I say kudos to Swiffer for this ad - hopefully they and cheerios will keep up the good work.