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(1,210 posts)
Thu Jan 23, 2014, 12:47 AM Jan 2014

Swiffer follows Cheerios

I didn't see this posted so................

After Cheerios received both kudos and bigoted backlash for featuring an interracial family in an ad, Swiffer is using a similar strategy. Only the brand went one further: The husband in its ad is an amputee, prompting outlets to note the commercial's even broader portrayal of a household.



The commercial shows how Swiffer impacts the real lives of the Rukavina family in Los Angeles. She's black. He's white. He explains he's better at cleaning the house, though, he says, the chore has become slightly more difficult since losing part of his arm. Enter Swiffer.

"Most Inclusive Ad Ever?" AdWeek wrote in its headline. Jezebel, too, called the spot "mega-inclusive" but hoped that such presentations "will be so commonplace that we won't even be compelled to talk about it anymore."

15 replies = new reply since forum marked as read
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Swiffer follows Cheerios (Original Post) PumpkinAle Jan 2014 OP
It's a nice ad. Beacool Jan 2014 #1
It's hard to believe that in 2014 people LittleBlue Jan 2014 #2
Even harder to believe that folks would post about it.. HipChick Jan 2014 #3
I am a white guy... awoke_in_2003 Jan 2014 #9
Made me want to buy ANOTHER Swiffer. alittlelark Jan 2014 #4
Well, it's the "right" kind of interracial couple this time rocktivity Jan 2014 #5
what? El_Johns Jan 2014 #8
She's baaaaackkkkk.... rocktivity Jan 2014 #15
I saw that last night on my hulu show.. Cha Jan 2014 #6
Guess what? ReRe Jan 2014 #7
I haven't been watching much commercial tv lately, haven't seen that one yet. MADem Jan 2014 #10
They got smart and disabled comments on YouTube.... Spitfire of ATJ Jan 2014 #11
I hope nobody takes this the wrong way but... Hyper_Eye Jan 2014 #12
um...yay? CFLDem Jan 2014 #13
But the fact that advertisers PumpkinAle Jan 2014 #14


(34,582 posts)
9. I am a white guy...
Thu Jan 23, 2014, 03:24 AM
Jan 2014

married to a Mexican American. I cannot understand it either. People are people, skin tone means nothing


(18,885 posts)
4. Made me want to buy ANOTHER Swiffer.
Thu Jan 23, 2014, 01:24 AM
Jan 2014

I do not use their cloths.... I put in rags soaked in vinegar/water........

But the ad is awesome!


(44,537 posts)
5. Well, it's the "right" kind of interracial couple this time
Thu Jan 23, 2014, 01:48 AM
Jan 2014

Last edited Thu Jan 23, 2014, 01:38 PM - Edit history (1)

The child in the Cheerios commercial was literally a living monument to black male sexual supremacy -- that's why the backlash, though tiny (it still has a 97% "Like" rating on Youtube), was so intensely virulent. A black woman desiring a white male (especially now that he's an "incomplete" one), is indisputably more "logical."



(294,854 posts)
6. I saw that last night on my hulu show..
Thu Jan 23, 2014, 02:03 AM
Jan 2014

I go "wow".. swifter has done a mixed racial marriage ad with a disability in the equation.

I liked it!


(135,425 posts)
10. I haven't been watching much commercial tv lately, haven't seen that one yet.
Thu Jan 23, 2014, 03:37 AM
Jan 2014

There is one with an Asian guy and his black wife and a swirly talking baby that is running in regular rotation--I don't even remember what it advertises!


(675 posts)
12. I hope nobody takes this the wrong way but...
Thu Jan 23, 2014, 03:50 AM
Jan 2014

I have seen this commercial on television quite a few times and I never noticed that the couple was interracial until this thread pointed it out. It could just be that I'm not terribly observant. I do remember thinking I liked the interaction between the dad and his children.



(2,083 posts)
13. um...yay?
Thu Jan 23, 2014, 08:58 PM
Jan 2014

I commiserate with the others who cannot understand how this is news.

People are people no matter what package they come in.


(1,210 posts)
14. But the fact that advertisers
Fri Jan 24, 2014, 12:42 PM
Jan 2014

are now noticing that "People are people no matter what package they come in" is a real step forward and will help shine a light on stupid prejudices around the world.

I say kudos to Swiffer for this ad - hopefully they and cheerios will keep up the good work.

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