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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsCoca-Cola Writes On The Wall
Do I like Coca-Cola?
About as much as I like any other capitalist mega-glom.
They produce health-damaging products via grotesquely unfair labor practices, at appalling environmental cost, and use predatory methods to market them, raking in obscene profits in the process.
In other words, they are The Man. They exemplify The Problem. They represent The System and they benefit thereby.
Their business model depends on vast sales units at a small margin per unit.
Any business analyst will tell you: When you're marketing to the vast number/small margin model, you go straight for the Lowest Common Denominator. That is, you find the "sweet spot" in your gigantic market's perception of itself, of its values, coolness, etc., and park yourself and your marketing strategy there and you don't move unless/until that sweet spot moves.
Yesterday this enormous capitalist mega-glom, run by human calculators that listen only to the top-rank predatory marketing consultants, moved.
That is all.
interestedly,
Bright
liberal_at_heart
(12,081 posts)lame54
(35,321 posts)This is a remake of their "we like to teach the world to sing" commercial
Meanwhile behind the scenes they are acting reprehensibly
Commercials are designed to sell an image - or damage control
Walmart ads do the same thing
TygrBright
(20,763 posts)Remind me again, when did the "Teach" commercial air.
How many years between that and this?
affirmatively,
Bright
PoliticalPothead
(220 posts)While still acknowledging that Coca-Cola is an evil corporation.
dipsydoodle
(42,239 posts).
TygrBright
(20,763 posts)But when part of The Problem, a player in The System, decides it's time to give the nod to multiculturalism, however cynically and/or commercial their motives-- that says something significant about their view of what is acceptable to the largest share of market.
hopefully,
Bright
dipsydoodle
(42,239 posts)that the content, other, than the music, is totally lost on me because I don't "watch" commercials , just listen. In the UK we get some great music backing using old tracks.
Example here :