Uh Oh...

[WillyT]

Hillary Inevitable? Fading Book Sales Say No
Howard Fineman - HuffPo
Posted: 07/02/2014 4:31 pm EDT Updated: 2 hours ago

<snip>

WASHINGTON -- If books can make presidencies -- and Barack Obama proved they can-- then hold the talk about the inevitability of Hillary Clinton.

The Huffington Post has learned that new survey figures show sales of her foreign policy memoir, Hard Choices, are falling fast.

According to authoritative numbers from Bookscan, which monitors sales at 80 percent of bookstores nationwide, retail sales of Hard Choices plummeted another 50 percent in the third week -- down to 26,190 from 48,200 the week before and 85,900 the first week of publication.

Books whose sales drop off by half in successive weeks generally don't become blockbusters, which could be a problem -- a big one -- for Clinton's publisher, Simon & Schuster.

S&S reportedly shipped 1 million copies of the book to stores and is said to have paid Clinton an advance approaching $14 million. At the current rate, it would take many months to sell the million copies -- an unlikely prospect according to industry sources.

"It looks like they are going to be pulping a lot of paper," said a top industry source, who declined to be quoted by name because of the sensitivity of the matter in the industry. A Simon & Schuster spokesman declined immediate comment.

By comparison...

<snip>

More: http://www.huffingtonpost.com/2014/07/02/hillary-clinton-book-sales_n_5552694.html

[Terra Alta]

1. Keep in mind these figures do not include e-books

Many people now have e-readers that didn't exist when Obama's books came out. It would be interesting to see how well Hillary's book is selling on Nook and Kindle devices.

I'm planning on getting Hillary's new book, but it will be on my Nook device and not a hardcover book.

[winter is coming]

4. You'd think the publishers would have taken that into account.

Since it's vacation season, people may be turning to lighter reading.

[Savannahmann]

5. Well I checked out Amazon

SOS Clinton's book is number one, in the Nonfiction subcategory Women's studies. It's number four best seller in the subcategory Politics. It's not on the top 100 best sellers, nor the top 100 best sellers of the year.

Women s studies doesn't seem to have much new material in it. Politics subcategory also seems to be fairly bereft of rapidly updated material.

[BeyondGeography]

2. I'll start to worry when Germany's oracle octopus points to the Republican

[BootinUp]

3. I don't find it surprising really

Obama was new public figure and I would expect his first book to be hotter than another book by Hillary.

No Worries WillyT

[conservaphobe]

6. I don't plan on reading her book, but I plan on voting for her.

Enthusiastically so.

[bigtree]

7. three weeks and folks like you are still talking about it

. . .it was just a soft, introductory-style book which highlighted the former first lady's roots and family life. I think it's going to continue to serve that purpose if she decides to run, much like her husband's and Obama's did in their own campaigns.

Funny how folks just can't stop talking about it (and her). I think that helps her, ultimately.