Welcome to the land of Lego

[malaise]

http://www.theguardian.com/lifeandstyle/video/2014/aug/29/welcome-to-the-land-of-lego-video
<snip>
It's not the sort of place you would imagine one of the world's biggest companies might be based. There are no glass and steel towers and no chauffeur-driven limousines. In fact, there are few roads and hardly any people. It takes just five minutes to drive around the entire town. Welcome to Billund, Denmark (population 6,194) – home to Lego

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I've been there - it was magical. Some of the museums in Denmark explain the culture of Lego for me.

[Liberal_in_LA]

1. was in a los angeles lego store yesterday.

[malaise]

2. Love Lego

Still have my key ring from Billund.
Can't wait to visit Denmark next year - love that little country.

[Brother Buzz]

3. My son, the budding young engineer's dream job would be to work for Lego

[malaise]

4. Makes sense

Tell him to go for it

UCLA!!!!

[Brother Buzz]

6. It may be in the works, who knows, but dammit....

after putting his cubic yard of Lego away in cold storage, I still step on an errant piece, barefooted.

Go Bruins!

[SomethingFishy]

8. Lego Master Builder Academy..

http://mba.lego.com/en-us/guide/what-is-a-lego-master-builder

I took my kids to LegoLand in California and all 3 of them left wanting to be "master builders".. It's my understanding that it pays quite well..

[Initech]

11. My company has done several jobs for Legoland.

We designed most of the adjacent Sea life Aquarium and we're working on an additional couple projects right now.

[Octafish]

5. I love how they keep up with our times.

http://latimesblogs.latimes.com/culturemonster/2012/01/lego-concentration-camp-warsaw-museum.html

[malaise]

7. Wow!

That's impressive

[Octafish]

9. Zbigniew Libera is one of a kind.

He got tossed into a Soviet era prison in Poland for his cartoons. When he was rehabilitated, he'd learned photography and sculpture. Lego made the mistake of going along with him! LOLOL!

The guy is a genius. Lego is fantastic company. I hope nothing but the best for them and all they do.

Near my own home, I bought my son a Happy Meal at McDonalds one day. In it came this thing called a Bionicle. It was a Lego creation of a cyborg kind of thing. Seven or nine parts, it was really fun for a five year old to make.



Next thing you know, there are five more to collect. Each with a different color. Each with its own story line. A-OK, as they were freeeee.

As all this is going on, Lego introduced six opponent Bionicles -- opponents for the first group. Each with its own color, theme, piece or two, new weapon, new story. Soon, there were new groups, more powerful, bigger story lines, larger and more complex assemblies, of course much more expensive than the previous. It was like Don Corleone's ideal business being the business that makes more business.

With his chums whose parents also were hooked into buying the first little roboto, the boy made all of them. He still remembers the first thing. And he still's got it, too.

Great toys, all around. Imagination, planning, organization, construction, destruction. Very cosmic, like the robots one day will be our descendants.

[malaise]

10. Watching kids construct Lego is an absolute pleasure

and as you point out there are so many benefits.