7 Worst International Aid Ideas
This is the worst in my book...
6. Making food aid the same colour as cluster munitions.
Probably the most devastating screw-up in the history of helping was the decisions that lead to cluster munitions and daily food ration packets both being coloured canary yellow.
Left is delicious. Right will kill you. You try telling the difference if you can't read English and live out in the steppes.
Each yellow BLU-97 bomblet is the size of a soda can and is capable of killing anyone within a 50 meter radius and severely injuring anyone within 100 meters from the detonation. A Humanitarian Daily Rations (HDR) package contains a 2,000 calorie meal.
It was inevitable that Afghans coming across the yellow packages in the field would confuse the two. Children in particular with no English and little idea of what a BLU-97 is even if they did would investigate the yellow containers and try to pick them up, with devastating consequences that an Air Force general described as unfortunate.
http://matadornetwork.com/change/7-worst-international-aid-ideas/