Coca-Cola Learns a Lesson About Automated Marketing after Being Tricked into Quoting Hitler

[Miles Archer]

Coca-Cola Learns a Lesson About Automated Marketing after Being Tricked into Quoting Hitler

http://www.thedailymeal.com/news/drink/coca-cola-learns-lesson-about-automated-marketing-after-being-tricked-quoting-hitler/20615



Originally introduced during Super Bowl Sunday, Coke’s #MakeItHappy campaign encouraged followers to retweet or reply to negative tweets with the hashtag #MakeItHappy.

Coke’s automated algorithm would then turn those words into images made of ASCII lettering code.

Then Gawker noticed that there didn’t seem to be anyone monitoring those tweets very closely, as the automated system had someone turned a slogan for white nationalists into a cutesy image of dog. To prove it, Gawker built a Twitter bot, @MeinCoke, to tweet lines of text directly from Mein Kampf to Coca-Cola, tagged with #MakeItHappy.

@MeinCoke We turned the hate you found into something happy. RT to make people http://t.co/rCaGZrEzRU pic.twitter.com/B0E5M3bCfW — Coca-Cola (@CocaCola) February 2, 2015

[luke102938]

1. sounds like somthing 4chan would do

[Jackpine Radical]

2. As if I needed further evidence

to convince me that this whole culture is fuckin' nuts…