President Obama's campaign seeks to frame the narrative with new ads

[cal04]

http://politicalticker.blogs.cnn.com/2012/05/07/obama-campaign-seeks-to-frame-the-narrative-with-new-ads/

The Obama campaign launched Monday the first in a series of positive ads aimed at highlighting the president's record on such issues as the economy and foreign policy.

Called "Go," the first ad begins and ends by addressing voters' concerns about the economy, reminding Americans that President Obama inherited an economic mess from the previous administration. The one-minute spot makes the case that Obama's policies have helped middle-class Americans and will continue to do more in the future.

"Some said our best days were behind us, but not him," the narrator says before the ad cuts to Obama appearing at an auto industry bailout event saying, "Don't bet against the American worker."

(snip)
The ad also touts the killing of al Qaeda leader Osama bin Laden - "our greatest enemy brought to justice by our greatest heroes" - and the withdrawal of troops from Iraq with a picture of a little girl running into her father's arms at his homecoming. Military families are among the groups the campaign is trying to woo.


http://www.barackobama.com/forward

[BumRushDaShow]

1. I am streaming Bill Press

and heard my first Obama commercial, so here we go!

[bonniebgood]

2. I would like to see an ad

called "opposite". when Romney was asked what he would do to turn the economy around,
he said: what ever Obama has done he would do the "opposite". there is plenty to fill in the blanks. Same with "Forward" plenty could be done with the "Backward".

[KurtNYC]

3. Good point

I don't see how "Forward" contrasts with Romney. In marketing you sell the difference so something like this:

Obama: Tested, Consistent, Real.