People Are Saying Bud Light’s New Tagline Promotes Rape Culture

[sheshe2]

The #UpForWhatever campaign touts the beverage as “the perfect beer for removing ‘no’ from your vocabulary for the night.” Update: The company said they “regret” the slogan in a statement to BuzzFeed News.

After complaints, Bud Light has apologized for a slogan that appeared on some bottles in line with their #UpForWhatever campaign: “The perfect beer for removing ‘no’ from your vocabulary for the night.”



The image was first posted on Reddit Monday night by user GhosX9 and then picked up by the Consumerist. By Tuesday afternoon, it started to make waves on social media for the company’s apparent tone-deafness when it comes to the role alcohol plays in rape culture.

Read More http://www.buzzfeed.com/rachelzarrell/bud-light-tagline#.utneXQJNm

WTF were they thinking, #UpForWhatever?

[AuntPatsy]

1. They are saying it because it's true

[dsc]

2. I hope the person who came up with that tagline got fired

that is just so clueless given the constant news about drunk women getting raped.

[okaawhatever]

11. One of the first Twitter responses really hit the mark (oddly it was from another ad exec)

Jeff Barrett @BarrettAll
Bud Light....the perfect beer for marketers about to lose their job. #NoMeansNo
3:12 PM - 28 Apr 2015
256 256 Retweets 201 201 favorites

[dsc]

13. at least he isn't clueless

[cui bono]

23. That was a great response.

Thanks for posting it.

[shenmue]

3. Not drinking that anymore

[backscatter712]

4. I'd say that too, except I never drink such dishwater.

I drink real beer. Craft beer. Microbrews.

Might I recommend New Belgium? I've been to a couple Democratic fundraisers at their Fort Collins brewery!

[shenmue]

7. No, I don't have the money for craft beer.

Some of us are broke. We drink crap because we can't afford anything else.

[backscatter712]

8. Hmmm... PBR is generally considered the least offensive of the domestic beers.

Hence its reputation as the hipster favorite.

[shenmue]

9. I don't drink that either. I am not a hipster.

[sheshe2]

5. What brainless wonder thought that one up?

Bet it was a dick.

[hrmjustin]

6. That is infuriating!

No sense of decency on their part.

[sheshe2]

10. What the !@#$%^&*(!

DENVER – Bud Light is backpedaling after upsetting people with a label saying the beer was perfect for temporarily removing the word "no" from the drinker's vocabulary, evoking concerns about alcohol-fueled rape culture.

Anheuser-Busch swiftly apologized Tuesday afternoon as images of the label spread online. The full label reads: "The perfect beer for removing 'no' from your vocabulary for the night."

The brewer said it intended the label to be a fun way of invoking the ongoing "Up for Whatever" advertising campaign in which young drinkers say yes to trying new things. Not everyone took it that way. Online, many comments said the wording uncomfortably evoked an alcohol-fueled college rape culture.

http://www.usatoday.com/story/news/nation/2015/04/28/bud-light-label/26532085/

They are backpedaling alright. What as****e thought that one up? Who are the ones that approved that message, sick F****!

Thanks Justin.

[hrmjustin]

12. Whoever came up with that should be fired.

[sheshe2]

14. Agreed....

I did the best to cover any swear words in my post to you justin. But gee-wiz and gosh darn just doesn't cut it sometimes, this is one of those times.

[hrmjustin]

15. I had to censor myself as well.

[backscatter712]

22. Yeah, that was really a dumb move on Budweiser's part. n/t

[jwirr]

16. I think it is pretty clear. Needs to go.

[daredtowork]

17. Marketers...

The "fired" guy will probably get backdoor comps for stirring up controversy, and MRA "defense" sales (re: anti-gay pizza gofundme ring a bell?), and appealing to the knuckle dragging core demographic. There will be some wink wink nudge nudge about "political correctness" and a hearty recommendation for his next job.

[A-Schwarzenegger]

20. DING! Exactly.

(didnt watch the video, referencing the text)

[LunaSea]

18. John Oliver is shredding this product

On his show right now.
Funny mock ad with Wyatt Cenac.

Video clips should commence shortly.

[kath]

19. This was posted here a week or so back. Disgusting that A-Busch could be so clueless.

[rhett o rick]

21. They knew exactly what they were doing. The "guy" that came up with that probably

got a raise. It says just what they want to attract their target audience. I wouldn't drink Budweiser if you paid me. It's swill and it's marketed for the phoney tough guys. I always have to laugh at the big manly guys that drive the huge pick-ups with the huge tires and gun racks. They come into the pub and order a Bud Extra Lite with a water back. I love craft brews. In the great state of Washington, they opened 83 new craft beer breweries last year. More than any other state. And not all craft beer is expensive, esp at local brew-pubs. There are also some very good inexpensive beers. No excuse for a liberal to drink Bud super lite.

[cui bono]

24. And "The perfect beer for whatever happens" is really bad too.

The whole thing... ugh.

[Cha]

25. Egods! The depth of obtuseness is staggering. mahalo she

[sheshe2]

26. It sure blew my mind Cha!

[cwydro]

27. Yuck.

Who drinks that swill anyway?

I'd bet it is a late 20's, early 30's age male marketing employee. I'm sure he'll go far.

[sheshe2]

28. Hey you....

Not me.

When I do, it is MA grown Sam Adams Boston Ale.

They and there marketing can go F themselves. That was ugly.

[cwydro]

30. Hey back atcha!

I must not be the only one awake in the middle of the night lol!

I do like Sam Adams, but mostly I'm a Newcastle Brown Ale fan. (English parents)

[jmowreader]

29. The perfect beer to drink after they run out of actual beer

[Recursion]

31. Probably because it does... (nt)