Websites Are Already Selling Out of Ad Inventory for 2016

[applegrove]

Websites Are Already Selling Out of Ad Inventory for 2016

By Shane Goldmacher at the National Journal

http://www.nationaljournal.com/2016-elections/websites-are-already-selling-out-of-ad-inventory-for-2016-20150512

"SNIP..............


Voters don't head to the polls for another eight months, but already a mad dash is underway among Republicans and their allies in the 2016 presidential race to buy up the most valuable ad space online.

The behind-the-scenes scramble has gotten so intense, so quickly, that something almost unthinkable is happening even before all the 2016 candidates have entered the contest: The hottest digital real estate is running out.

"We're starting to sell out on certain political leanings, for inventory targeting likely voters in the New Hampshire primary," says Kenny Day, who heads up political-advocacy sales for Yahoo in Washington.

If the Internet can seem a vast and endless space for potential ads, the universe of premium spots for political campaign ads is actually far narrower. Specifically, what's selling fast are the kind of ads that automatically play on Hulu, YouTube, and other Web-based videos and that users can't skip past.



..............SNIP"

[applegrove]

1. Don't look for media to try and whittle down the number in the clown car any time soon. The message

is the media in this case. Of course they'll push a narrative for some idiot. There is money in the clown car. There is so much pac money and such that it really pays to be in the GOP political game. No matter what your role.

[arcane1]

3. Damn right, the media is drooling at the thought of all that Super-PAC cash!

How much "corruption of money in politics" stories will they broadcast over the next 18 months?

(rhetorical question)

[applegrove]

4. Ding, ding, ding... we will here nothing about citizen united.

[Buzz Clik]

2. Here's comes another Spielberg book.

[onehandle]

5. No ads on my Apple Watch. None whatsoever. A beacon of the future.

Google ad spam is losing ground to Apple and Facebook on mobile, which is winning over computer Internet access.

Oh, you can skip ads on YouTube. Just refresh as soon as the ad plays, and you will skip to your content.

[cprise]

6. Drive the pox out of your browser:

https://addons.mozilla.org/en-us/firefox/addon/adblock-edge/

If ad agencies want to play gatekeeper to public office, we should show their ads the door before doing it to their favorite candidates.