Judge lets Fruit Roll-Ups lawsuit proceed

[Eugene]

Source: Reuters

Judge lets Fruit Roll-Ups lawsuit proceed

By Jonathan Stempel

Fri May 11, 2012 11:50am EDT

(Reuters) - General Mills Inc must defend a lawsuit that claims the food company deceived consumers into believing its Fruit Roll-Ups and Fruit by the Foot snacks are made with real fruit.

Reasonable consumers might be misled by packaging that claimed the snacks are "made with real fruit," and would not read the fine print, U.S. District Judge Samuel Conti in San Francisco said on Thursday.

The federal lawsuit is one of many accusing food companies of advertising products as being healthier than they are.

Last month, Italy's Ferrero set aside $3 million to settle a lawsuit by a U.S. lawsuit that claimed its Nutella chocolate spread could not be considered a healthy and nutritious part of a balanced breakfast.

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Read more: http://www.reuters.com/article/2012/05/11/us-generalmills-fruitrollups-idUSBRE84A0U720120511

[longship]

1. Time to revive the Twinkie defense

Kids foods!

I remember an old 60's cartoon in Playboy. Breakfast cereal company board room with old men execs around the table. Old geezer at head of table is holding up a box of cereal with a smiling clown on the front. Caption reads, "Let's make it addicting."

Kind of what they do, one way or another.