The Secret Republican Guide to Talking About Gay Marriage

[ProfessionalLeftist]

This week, there was no bigger issue in presidential politics than gay marriage. (More on that here.) By definition, any issue this big is a potentially fraught one for politicians and their advisers–and gay marriage probably more so than most. As Mitt Romney put it, it’s a “tender” subject. It’s also one on which public opinion has been rapidly shifting. Saying something dumb or offensive could easily inflame the debate and even change the course of the race. That’s why talking points were invented. Earlier today, one of the top Republican pollster’s, Jan van Lohuizen–he was George W. Bush’s pollster–circulated a strategy memo to Republican consultants and politicians that laid out some pretty fascinating numbers on how the American public, and Republicans specifically, feel about gay-rights issues. He also suggests some talking points, which I guarantee you’ll hear echoing around the political world in the coming days and weeks. Here’s a copy of the memo:

Memorandum

From: Jan R. van Lohuizen Date: 05/11/12
Re: Same Sex Marriage

Background: in view of this week’s news on the same sex marriage issue, here is a summary of recent survey findings on same sex marriage:

Support for same sex marriage has been growing and in the last few years support has grown at an accelerated rate with no sign of slowing down. A review of public polling shows that up to 2009 support for gay marriage increased at a rate of 1% a year. Starting in 2010 the change in the level of support accelerated to 5% a year. The most recent public polling shows supporters of gay marriage outnumber opponents by a margin of roughly 10% (for instance: NBC / WSJ poll in February / March: support 49%, oppose 40%).

The increase in support is taking place among all partisan groups. While more Democrats support gay marriage than Republicans, support levels among Republicans are increasing over time. The same is true of age: younger people support same sex marriage more often than older people, but the trends show that all age groups are rethinking their position.

MORE . . .

http://www.businessweek.com/articles/2012-05-11/the-secret-republican-guide-to-talking-about-gay-marriage

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An interesting comment below the short article:

This memo in two sentences: "Look, guys, the train is coming. We can either jump on board, get run over, or get the hell out of the way."

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