Rush Limbaugh In Free Fall As His Show Gets Demoted To A Low Rated Station

[kpete]

Things have gone from bad to worse for Rush Limbaugh. Not only are radio stations looking to dump him, but his show is being forced to move to smaller lower-rated stations in an attempt to prevent a mass exodus of stations that carry his show.

Indianapolis Business Journal reported on Limbaugh getting demoted way down the (ratings) dial:
http://www.politicususa.com/2015/06/05/rush-limbaugh-free-fall-show-demoted-station.html

The Rush Limbaugh Show—set to be dropped by WIBC-FM 93.1 next month—will continue to be heard on Indianapolis radio airwaves without interruption after being picked up by iHeartMedia Inc.

iHeartMedia Indianapolis announced Wednesday that it will begin airing Limbaugh live on weekdays on a new local station, 97.5 FM, beginning Monday, July 6, from noon to 3 p.m. It will air the same time on iHeartMedia’s WNDE-AM 1260.

Limbaugh is going from being on a top ten station in the city to a station in the bottom three.
http://ratings.radio-online.com/cgi-bin/rol.exe/arb049

It is widely rumored that Limbaugh is about to get the boot off of his station in Chicago after his ratings have fallen to 24th place in the city with an audience of 121,000 listeners. Limbaugh has already lost his stations in major markets Boston, New York, and Los Angeles. Radio stations don’t want Limbaugh’s show because of the combination of low ratings, poor advertising revenue, and declining audience.


More LOL:
http://www.politicususa.com/2015/06/05/rush-limbaugh-free-fall-show-demoted-station.html

[cascadiance]

1. And of course, many perhaps may not know that IHeartMedia is the newer name for Clear Channel...

... who earlier had forced out so many liberal talk stations like those in San Diego and here in Portland, Oregon when they were higher rated stations, so it doesn't surprise me that these corporatist front line people try to put Rush someplace on the dial. But they probably can't keep propping him up if the business numbers are there, even if they want to, where they didn't want to when they did have numbers for liberal talk stations.

Clear Channel, in the tradition of Blackwater, Diebold, and other companies that get a bad name for consumers that try to hide their "new beginnings"...

[dixiegrrrrl]

3. Thank you for that info on Clear Channel

I had missed the news of their name change.

But very good news about Mouth Rush's continuing decline.
I notice Fox is not riding to the rescue.

[CrispyQ]

6. I didn't know CC changed their name.

Thanks for that.

[ChisolmTrailDem]

14. Do you happen to know why they changed the name? Was there any change in the

corporate structure, as in a new owner or new philosophy?

The reason I ask is twofold: 1) because I don't know and 2) because I remember how much I despised CC but I don't feel the same way about IHeartRadio.

I do take issue with IHeartRadio's tendency to play the same "top 10" songs over and over, at least in the Alternative Rock genre, which is what I listen to most.

[Eleanors38]

22. ...and I bet Honky-Tonk Women is on that list.

[ToxMarz]

23. According to them

Do you happen to know why they changed the name?

"The company's new name is intended to reflect its growing digital business. Bob Pittman, Chairman and CEO of iHeartMedia, Inc., explained: "We have a company that's doing progressive stuff, and yet we're named after AM radio stations."

[JonLP24]

27. You usually see name changes when there is a scandal or the name has a bad rep

Don't know the specifics of this case but if it was buyout it makes more sense, it doesn't if it is the same people because of the Heart and the doing "progressive stuff" but wouldn't know what would be behind that either but named after AM stations that give the conservative talk radio circuit

[NightWatcher]

2. Without corporate subsidies he'd have been unemployed years ago

Maybe they're getting tired of funding him.

[HassleCat]

4. Discouraging

What bothers me is that this guy made a lifetime career of pounding the citizens with his outrageous lies.

[ChisolmTrailDem]

15. And what is encouraging is that perhaps his schtick is played out and we'll begin to see his

base become more reasonable without all his brainwashing hysteria and idiocy being broadcast to his formerly huge audience.

[Arugula Latte]

18. ...and made multi-millions by exploiting hate and ignorance.

Yay, 'murika!

[niyad]

5. the fact that this hate-filled, ignorance-spewing waste of oxygen has any air time at all

is beyond disgusting.

[RebelOne]

7. Unfortunately, he is still on the air at WSB here in Atlanta. n/t

[colsohlibgal]

8. Good To Hear

One reason is his audience is literally dying off by the minute, the other is he's turned off sponsors and conservatives who aren't foaming at the mouth crazy.

[cojoel]

9. It would be interesting..

if the transition increased the ratings of both stations.

[freshwest]

10. iHeart, who carried Coulter's latest shrieks. Not going anywhere.

And Dick Armey admitted as he left the Koch fronted Tea Party group a couple of years ago, that at that time, the Koches felt they were not getting sufficient benefit from their 'investment.'

I don't believe Rush came out of nowhere anymore than Bircher CT pundits who make slick, widely distributed productions designed to affect all spectrums.

[Exilednight]

11. An aging audience with a shrinking white middle-class

is a recipe for ratings failure. His form of "entertainment" is not inline with shifting demographics. Honestly, it's amazing he lasted this long.

[Logical]

12. Best news this week! Thanks for posting! nt

[Initech]

13. The sooner we get rid of him the better!

[TheCowsCameHome]

16. Big turds take a little longer to flush.

That's the only logical reason that he's still here.

[underpants]

17. His contract with Primiere is up next year - probably getting a pay cut

He currently makes between $40-50M per year. As these links and an article I read last week show he is not going to get the same deal a year from now. Someone posted above that with corporate subsidies and protection he would have been off the air years ago.

[IcyPeas]

19. his net worth is 350-400 million, so he is crying..

all the way to the bank.

[Warpy]

30. With his cash flow cut, he's going to feel very poor

You'd be surprised by how these fat cats think. If they go from 1.2 billion to 1.1999 billion, they think the world is ending, dress in old clothes, and look for staff to fire.

[JonLP24]

32. Like the Chris Rock joke

that if Bill Gates woke up with Oprah Winfrey's money he'd jump out of a window and slit his neck on the way down.

[pintobean]

20. I've been seeing DU threads about his demise for 12 years.

It makes us look silly.

"Free Fall" for moving stations in one market - one of over 600 stations, and he's still #1, with his closest rivals being fellow RWNJs.

[Gothmog]

21. Limbaugh's contract with clear channel is up in 2016

This will be fun to watch

[valerief]

24. But isn't it true that in every major city for every Limbaugh there are a dozen other assholes

just like him on Squawk Radio?

[Spitfire of ATJ]

26. The "Limbaugh Clones" are a dying breed too....

Hannity was hoping to inherit the "Golden Microphone" but I've heard rumors that Rush hates him.

[valerief]

31. That's heartening. Unfortunately, the puppetmaster fascists haven't changed. nt

[Spitfire of ATJ]

33. They're thinking of the next major distraction....

Arron Russo said that according to the 1% there was going to be a staged attack from outer space.

[JonLP24]

29. The conservative talk radio circuit is dying off or the business is dying

From Rush Limbaugh

Now that I've outgrown the 25-54 demographic, I'm no longer confident that the way I see the world is the way everybody else does. I've gotten old enough now that there are younger people, generationally younger, who have an entirely different view, an entirely different experience.

https://www.facebook.com/RushLimbaugh/posts/1061426333873027

[Spitfire of ATJ]

25. I can hear him now pleading to stay on the air until 2016...

"PLEASE wait! My show will rebound with Hillary Hate! Trust me!"

[JonLP24]

28. His listeners are dying off

My grandpa did years ago but I imagine even the young conservatives probably find talk radio to be boring, particularly if they live in a large city.

[Enthusiast]

34. Rush can't fall free enough to suit me.