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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsUS-appointed egg lobby paid food blogs and targeted chef to crush vegan startup
(Guardian UK) A government-controlled industry group targeted popular food bloggers, major publications and a celebrity chef as part of its sweeping effort to combat a perceived threat from an egg-replacement startup backed by some of Silicon Valleys biggest names, the Guardian can reveal.
The lobbyists media counterattack, in possible violation of US department of agriculture rules, was coordinated by a marketing arm of the egg industry called the American Egg Board (AEB). It arose after AEB chief executive Joanne Ivy identified the fledgling technology startup Hampton Creek as a crisis and major threat to the future of the $5.5bn-a-year egg market.
A detailed review of emails, sent from inside the AEB and obtained by the Guardian, shows that the lobbyists anti-Hampton Creek campaign sought to:
Pay food bloggers as much as $2,500 a post to write online recipes and stories about the virtue of eggs that repeated the egg lobby groups key messages
Confront Andrew Zimmern, who had featured Hampton Creek on his popular Travel Channel show Bizarre Foods and praised the company in a blog post characterized by top egg board executives as a love letter
Target publications including Forbes and Buzzfeed that had written broadly positive articles about a Silicon Valley darling
Unsuccessfully tried to recruit both the animal rights and autism activist Temple Grandin and the bestselling author and blogger Ree Drummond to publicly support the egg industry ................(more)
http://www.theguardian.com/business/2015/sep/06/usda-american-egg-board-paid-bloggers-hampton-creek
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US-appointed egg lobby paid food blogs and targeted chef to crush vegan startup (Original Post)
marmar
Sep 2015
OP
Octafish
(55,745 posts)1. Artificial Democracy
From The Intercept:
Under the title Online Covert Action, the document details a variety of means to engage in influence and info ops as well as disruption and computer net attack, while dissecting how human beings can be manipulated using leaders, trust, obedience and compliance:
Amazing what the US Taxpayer gets for his and her money.
CanSocDem
(3,286 posts)2. What?? Paid industry "bloggers"....
...who would have guessed?
It's not as if we aren't treated to their 'store-bought wisdom' every week.
K&R
.