Straight outta Locash, a crazy motherf*cker named...BEN? Carson pursues hearts 'n' minds via rap.

[Miles Archer]

The ad is the first of two that Aspiring Mogul produced for the campaign, Carson's communications director Doug Watt tells Rolling Stone. The campaign spent $150,000 to run the ads on "urban" radio stations in Miami, Atlanta, Birmingham, Jackson, Memphis, Little Rock, Houston and Detroit over the next two weeks.

The campaign is going after a target constituency with the ad: "urban youth that feel disenfranchised, not only from the election process but from mainstream America," Watts says. "We're trying to say that we are listening to you, we care about you, we want to have communication and a dialog."

"Youth of all races in the urban markets," he adds, "feel oppressed by the rest of society and they feel they are not getting a break. Since (Ben Carson) comes from that same crucible, it's a message that they can identify with. He's been in their shoes, he's walked in their shoes."

Carson, Watts says, is "pleased any time that he finds a way to communicate with other people, and put forth his primary messages of personal responsibility and that you are the most important person to your own success."

Listen to the spot: http://www.rollingstone.com/politics/news/listen-to-ben-carsons-rap-campaign-ad-20151105

[Luciferous]

1. Ha that was awful.

[NightWatcher]

2. That "rapper" is a local Savannah wannabe who wrote it and sent it to Carson

That the ad is airing in urban markets is racist and transparent