JC PENNEY CATALOG FEATURES REAL-LIFE GAY DADS

[kpete]

JCPenney is taking on hate once again, this time in a Father's Day ad. The ad features real-life gay dads with their children and shows that, even after the Ellen controversy, the company completely stands with their LGBT customers.

Here's the (very cute, very adorable) Father's Day ad:

http://towleroad.typepad.com/.a/6a00d8341c730253ef016305fd335d970d-500wi
http://www.dailykos.com/story/2012/05/30/1096036/-JCPenney-says-f-ck-you-to-hate-in-Father-s-Day-ad

[NYC_SKP]

1. OMG THEY'RE WITH CHILDREN!!!111!!

The expression on those kids, it's sheer TERROR, I tell ya!

(sarcasm)



K/R

[Sabriel]

9. The boy is screaming in terror!

Or laughing hysterically. Hard to tell from this angle.

Yay for JCP!

[NYC_SKP]

11. That's because teh gay is rubbing off on him!

And it burns!!!

[handmade34]

2. so good!

[JBoy]

3. Bravo for JC Penney!

[robinlynne]

4. This makes me think of shopping there. I will.

[awoke_in_2003]

18. same here...

we need to support these actions with our dollars.

[robinlynne]

20. Yes. it feels good to walk into costco and know the owner treats his employees well, and has good

values, and avoid the walmarts of the world .....

[awoke_in_2003]

21. yes indeed...

and my next car will be a Ford.

[spinbaby]

5. JCPenney has a catalog?

I thought their catalog died ages ago. Cute ad, though.

[RebelOne]

14. You don't need a catalog.

You can always shop their online site at www.J.C.Penney.com.

[NightWatcher]

6. I love how they're fuckin with the fundies. I think I'll shop there now

A million mothers (ha) be damned.

[RKP5637]

7. This is great!!! K&R !!! +++ 1,000,000 +++ n/t

[fishwax]

8. way to go, JCPenney!

[tallahasseedem]

10. K&R

Well, well...it looks like I'm going to have to check out their store!

[frogmarch]

12. Beautiful! Hooray!

This makes me very happy!

Good for JCP! I am going to buy something from them right now!

[Initech]

13. 1,000,000 "Moms" to complain in 3...2...1...

[Puregonzo1188]

15. This is the third of these stories? (Ellen, Mother's Day). Clearly it isn't hurting their business.

Maybe the bigots will learn all they're doing is giving JC Penny free advertising.

[sarcasmo]

16. I need to send a copy of this to my homophobic religious nut mother in law.

[cate94]

17. I think I have some shopping to do!!

Awesome!!!

[Politicub]

19. Their new branding and merchandising strategy is a breath of fresh air

Never thought it would happen, but JC Penney has remade itself into a desirable, forward looking and hip retailer.

[CTyankee]

22. It's great but the flip flops are a bit much...

[DCKit]

23. I need a new pair of flip flops. Bite me. Gently. nt

[CTyankee]

24. Nothing against flip flops, maybe just the ad copy writer making SURE we know

with a heavier hand than is needed. The message is "loving parents with happy kids" not "look, the guy wears flip flops."

Just sayin'...