General Discussion

kpete

(71,964 posts) Wed May 30, 2012, 08:06 PM May 2012

JC PENNEY CATALOG FEATURES REAL-LIFE GAY DADS

JCPenney is taking on hate once again, this time in a Father's Day ad. The ad features real-life gay dads with their children and shows that, even after the Ellen controversy, the company completely stands with their LGBT customers.

Here's the (very cute, very adorable) Father's Day ad:

http://towleroad.typepad.com/.a/6a00d8341c730253ef016305fd335d970d-500wi
http://www.dailykos.com/story/2012/05/30/1096036/-JCPenney-says-f-ck-you-to-hate-in-Father-s-Day-ad

24 replies

= new reply since forum marked as read

Highlight:

JC PENNEY CATALOG FEATURES REAL-LIFE GAY DADS (Original Post) kpete May 2012 OP

OMG THEY'RE WITH CHILDREN!!!111!! NYC_SKP May 2012 #1

The boy is screaming in terror! Sabriel May 2012 #9

That's because teh gay is rubbing off on him! NYC_SKP May 2012 #11

so good! handmade34 May 2012 #2

Bravo for JC Penney! JBoy May 2012 #3

This makes me think of shopping there. I will. robinlynne May 2012 #4

same here... awoke_in_2003 May 2012 #18

Yes. it feels good to walk into costco and know the owner treats his employees well, and has good robinlynne May 2012 #20

yes indeed... awoke_in_2003 May 2012 #21

JCPenney has a catalog? spinbaby May 2012 #5

You don't need a catalog. RebelOne May 2012 #14

I love how they're fuckin with the fundies. I think I'll shop there now NightWatcher May 2012 #6

This is great!!! K&R !!! +++ 1,000,000 +++ n/t RKP5637 May 2012 #7

way to go, JCPenney! fishwax May 2012 #8

K&R tallahasseedem May 2012 #10

Beautiful! Hooray! frogmarch May 2012 #12

1,000,000 "Moms" to complain in 3...2...1... Initech May 2012 #13

This is the third of these stories? (Ellen, Mother's Day). Clearly it isn't hurting their business. Puregonzo1188 May 2012 #15

I need to send a copy of this to my homophobic religious nut mother in law. sarcasmo May 2012 #16

I think I have some shopping to do!! cate94 May 2012 #17

Their new branding and merchandising strategy is a breath of fresh air Politicub May 2012 #19

It's great but the flip flops are a bit much... CTyankee May 2012 #22

I need a new pair of flip flops. Bite me. Gently. nt DCKit Jun 2012 #23

Nothing against flip flops, maybe just the ad copy writer making SURE we know CTyankee Jun 2012 #24

NYC_SKP

(68,644 posts)

1. OMG THEY'RE WITH CHILDREN!!!111!!

Reply to kpete (Original post)

Wed May 30, 2012, 08:16 PM

May 2012

The expression on those kids, it's sheer TERROR, I tell ya!

(sarcasm)

K/R

Sabriel

(5,035 posts)

9. The boy is screaming in terror!

Reply to NYC_SKP (Reply #1)

Wed May 30, 2012, 08:45 PM

May 2012

Or laughing hysterically. Hard to tell from this angle.

Yay for JCP!

NYC_SKP

(68,644 posts)

11. That's because teh gay is rubbing off on him!

Reply to Sabriel (Reply #9)

Wed May 30, 2012, 08:54 PM

May 2012

And it burns!!!

handmade34

(22,756 posts)

2. so good!

Reply to kpete (Original post)

Wed May 30, 2012, 08:19 PM

May 2012

JBoy

(8,021 posts)

3. Bravo for JC Penney!

Reply to kpete (Original post)

Wed May 30, 2012, 08:27 PM

May 2012

robinlynne

(15,481 posts)

4. This makes me think of shopping there. I will.

Reply to kpete (Original post)

Wed May 30, 2012, 08:32 PM

May 2012

awoke_in_2003

(34,582 posts)

18. same here...

Reply to robinlynne (Reply #4)

Wed May 30, 2012, 10:06 PM

May 2012

we need to support these actions with our dollars.

robinlynne

(15,481 posts)

20. Yes. it feels good to walk into costco and know the owner treats his employees well, and has good

Reply to awoke_in_2003 (Reply #18)

Thu May 31, 2012, 12:53 AM

May 2012

values, and avoid the walmarts of the world .....

awoke_in_2003

(34,582 posts)

21. yes indeed...

Reply to robinlynne (Reply #20)

Thu May 31, 2012, 02:52 AM

May 2012

and my next car will be a Ford.

spinbaby

(15,088 posts)

5. JCPenney has a catalog?

Reply to kpete (Original post)

Wed May 30, 2012, 08:34 PM

May 2012

I thought their catalog died ages ago. Cute ad, though.

RebelOne

(30,947 posts)

14. You don't need a catalog.

Reply to spinbaby (Reply #5)

Wed May 30, 2012, 09:32 PM

May 2012

You can always shop their online site at www.J.C.Penney.com.

NightWatcher

(39,343 posts)

6. I love how they're fuckin with the fundies. I think I'll shop there now

Reply to kpete (Original post)

Wed May 30, 2012, 08:40 PM

May 2012

A million mothers (ha) be damned.

RKP5637

(67,088 posts)

7. This is great!!! K&R !!! +++ 1,000,000 +++ n/t

Reply to kpete (Original post)

Wed May 30, 2012, 08:44 PM

May 2012

fishwax

(29,148 posts)

8. way to go, JCPenney!

Reply to kpete (Original post)

Wed May 30, 2012, 08:44 PM

May 2012

tallahasseedem

(6,716 posts)

10. K&R

Reply to kpete (Original post)

Wed May 30, 2012, 08:48 PM

May 2012

Well, well...it looks like I'm going to have to check out their store!

frogmarch

(12,153 posts)

12. Beautiful! Hooray!

Reply to kpete (Original post)

Wed May 30, 2012, 09:01 PM

May 2012

This makes me very happy!

Good for JCP! I am going to buy something from them right now!

Initech

(100,041 posts)

13. 1,000,000 "Moms" to complain in 3...2...1...

Reply to kpete (Original post)

Wed May 30, 2012, 09:15 PM

May 2012

Puregonzo1188

(1,948 posts)

15. This is the third of these stories? (Ellen, Mother's Day). Clearly it isn't hurting their business.

Reply to kpete (Original post)

Wed May 30, 2012, 09:39 PM

May 2012

Maybe the bigots will learn all they're doing is giving JC Penny free advertising.

sarcasmo

(23,968 posts)

16. I need to send a copy of this to my homophobic religious nut mother in law.

Reply to kpete (Original post)

Wed May 30, 2012, 09:39 PM

May 2012

cate94

(2,810 posts)

17. I think I have some shopping to do!!

Reply to kpete (Original post)

Wed May 30, 2012, 10:05 PM

May 2012

Awesome!!!

Politicub

(12,165 posts)

19. Their new branding and merchandising strategy is a breath of fresh air

Reply to kpete (Original post)

Wed May 30, 2012, 10:37 PM

May 2012

Never thought it would happen, but JC Penney has remade itself into a desirable, forward looking and hip retailer.

CTyankee

(63,892 posts)

22. It's great but the flip flops are a bit much...

Reply to kpete (Original post)

Thu May 31, 2012, 03:34 AM

May 2012

DCKit

(18,541 posts)

23. I need a new pair of flip flops. Bite me. Gently. nt

Reply to CTyankee (Reply #22)

Fri Jun 1, 2012, 07:28 AM

Jun 2012

CTyankee

(63,892 posts)

24. Nothing against flip flops, maybe just the ad copy writer making SURE we know

Reply to DCKit (Reply #23)

Fri Jun 1, 2012, 08:22 AM

Jun 2012

with a heavier hand than is needed. The message is "loving parents with happy kids" not "look, the guy wears flip flops."

Just sayin'...

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