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MrWendel

(1,881 posts)
Fri Jan 15, 2016, 05:39 PM Jan 2016

Air Force Officials Apologize For Martin Luther King Day ‘Fun Shoot’ Flyer

http://www.mediaite.com/online/air-force-officials-apologize-for-martin-luther-king-day-fun-shoot-flyer/

Sometimes, even a second set of eyes aren’t enough to keep a monumental blunder from going to print, as a recent advertising flyer for a Martin Luther King, Jr. Day event at an Air Force shooting range demonstrates. Air Force officials in Georgia have pulled down and apologized for a flyer with a photo of the slain civil rights icon advertising a “Martin Luther King, Jr. Fun Shoot”:



The flyer advertised a noon gathering on Jan. 18 for the Robins Air Force Base Trap and Skeet Club. An official at the military base’s Outdoor Recreation office said it was created by a marketing team.

“We didn’t make the flyer,” said Leroy Minus, the official. “We squared it away. We got rid of the picture.”

The base, in a statement, called it an “honest mistake.”


Okay, perhaps even a third or fourth set of eyes aren’t enough, either. They got rid of the picture, but they’re still having a Martin Luther King, Jr. Fun Shoot?” What’s on tap for Pearl Harbor Day, a Family Strafing Jubilee?

It’s fine if you want to spend your bonus day off popping off rounds, but maybe don’t brand it with a historical figure who was gunned down by a sniper. This is just one more reason why diversity is important, because for many people, it’s not just another day off or an excuse for a doorbuster sale.
11 replies = new reply since forum marked as read
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Air Force Officials Apologize For Martin Luther King Day ‘Fun Shoot’ Flyer (Original Post) MrWendel Jan 2016 OP
An honest mistake (I hope) HassleCat Jan 2016 #1
I'm sorry... MrWendel Jan 2016 #2
You've got to be kidding. shenmue Jan 2016 #5
with appearances by Abe Lincoln and JFK lame54 Jan 2016 #3
Nothing screams 'wingnut' ronnie624 Jan 2016 #4
This is definitely an epic fail. Initech Jan 2016 #6
An ''honest mistake.'' Octafish Jan 2016 #7
That's right up there with the announcement in our parish bulletin one weekend SickOfTheOnePct Jan 2016 #8
This is one of those things that wasn't thought through. Oneironaut Jan 2016 #9
Could have been worse SwankyXomb Jan 2016 #10
There is NO FUCKING WAY that was an "honest mistake" by a marketing team. Stinky The Clown Jan 2016 #11
 

HassleCat

(6,409 posts)
1. An honest mistake (I hope)
Fri Jan 15, 2016, 05:52 PM
Jan 2016

Nobody would confuse skeet shooting with sniper assassination. The holiday is on his birthday, not the day he was killed, so doorbuster sales, liquidations, etc. are OK. I guess skeet shooting events are OK, too. Pretty much all our holidays now are just days when we go shopping for bargains. We will know it's all over when September 11th is preceded by TV ads for big box retailers. It's probably already happening somewhere in this great land of ours.

MrWendel

(1,881 posts)
2. I'm sorry...
Fri Jan 15, 2016, 05:56 PM
Jan 2016

gun anything attached to MLK to messed up. I would feel the same way if this promotion replace Dr. King with President Lincoln.

Octafish

(55,745 posts)
7. An ''honest mistake.''
Fri Jan 15, 2016, 07:28 PM
Jan 2016

Right. Like the time in 1968 Gen. Curtis LeMay, USAF (ret.) ran as Gov. George Wallace's running mate.



Like Seven Days in May, that guy.

SickOfTheOnePct

(7,290 posts)
8. That's right up there with the announcement in our parish bulletin one weekend
Fri Jan 15, 2016, 08:07 PM
Jan 2016

A group of men got together and started a group to help out with handy-man type tasks in the church and surrounding grounds...they named it "The Hammer & Nail Society".

Lasted one week in the bulletin.

Oneironaut

(5,461 posts)
9. This is one of those things that wasn't thought through.
Fri Jan 15, 2016, 08:08 PM
Jan 2016

If you're having a Martin Luther King day event at a gun range (which is already a sad irony), advertising is a gigantic minefield.

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