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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsBudweiser Is Changing Its Name To 'America' Because Of Course It Is
1:00 PM, May 10, 2016
Soon, Budweiser won't be Budweiser. Until the presidential election in November, the beer company is changing the name on its cans to "America."
While the design is largely staying the same, pretty much every reference to the company's real name is being substituted with the overtly patriotic moniker. Even a banner that used to describe the brewing process will now simply be lyrics from "The Star-Spangled Banner." Dare we say we're not surprised?
Budweiser has been making patriotism the theme of its summer cans for a while now. The "America" marketing ploy is no throw-away, though. From a sales standpoint, summer is the most important season.
But here's the best part: Even though Budweiser is made in the U.S., it's actually owned by a Belgian-Brazilian conglomerate. We're guessing three national anthems are a little harder to fit on the can.
http://www.newsnet5.com/news/national/budweiser-is-changing-its-name-to-america-because-of-course-it-is
onehandle
(51,122 posts)Who knew?
former9thward
(31,979 posts)Beer snobs always show up in these threads.
Egnever
(21,506 posts)Are you still a beer snob?
Bud is OK when it is first opened pulled fresh from the freezer but after that first drunk it turns to complete crappie pretty quickly
former9thward
(31,979 posts)They would have contempt for any beer which has mass appeal. I drink pbr and miller light and I don't like bud for the reasons you suggest. But a lot of people do.
doc03
(35,325 posts)Jeffersons Ghost
(15,235 posts)When I was a kid, my dad owned a bar, where PBR was very popular.
doc03
(35,325 posts)moonbabygo
(281 posts)LanternWaste
(37,748 posts)"Beer snobs always show up in these threads..."
So do people who pretend a like or dislike of a thing is snobbery.
uppityperson
(115,677 posts)truebluegreen
(9,033 posts)mitty14u2
(1,015 posts)After the November 18, 2008 InBev takeover, several cost-cutting measures were implemented that, according to some sources, which negatively affected the flavor of the beer. Whole rice grains were been replaced by broken ones, and the high quality Hallertauer Mittelfrüh hop was phased out
https://en.wikipedia.org/wiki/Budweiser
Anheuser-Busch InBev SA/NV (Dutch pronunciation: [ˈɑnɦɔi̯zər ˈbuʃ ˈɪmbɛf], abbreviated as AB InBev) is a multinational Belgian-Brazilian beverage and brewing company headquartered in Leuven, Belgium.[3] It is the world's largest brewer and has a 25 percent global market share.
https://en.wikipedia.org/wiki/Anheuser-Busch_InBev
November 18, 2008 InBev takeover
http://finance.yahoo.com/echarts?s=ABI.BR+Interactive#symbol=ABI.BR;range=my
Drinking Budweiser just sends money out of this country by the billions like all multinational Monopoly, Power and Greed sent Bud overseas by Republicans, the GOP and lets not forget the Tea Party farce!
ohnoyoudidnt
(1,858 posts)Wow. I guess anything is possible.
lpbk2713
(42,753 posts)It's the horse piss that improves the flavor.
I've been saying that for years....
pintobean
(18,101 posts)many union jobs. Here in St. Louis, their production people are union, and they build, retool and maintain with union labor. I've earned a lot of good pay checks there.
fizzgig
(24,146 posts)keeps union jobs here.
scscholar
(2,902 posts)out there.
pintobean
(18,101 posts)and don't really care what beer snobs think.
groundloop
(11,518 posts)When they were bought out the new owners cut benefits, cut jobs, cut retirement benefits, etc. etc. etc. I'm glad to hear that the union was able to protect most of its' people, but a lot of people in tech jobs got screwed over. Typical corporate BS, increase profits at the cost of employees.
Fairgo
(1,571 posts)A very fitting metaphor for the united states that works on several levels.
1. Corporate appropriation of cultural language and symbols for profit
2. A multinational Golem desperately fighting the rising tide of superior, grassroots craftsmanship
3. No one's buying this weak beer.
former9thward
(31,979 posts)They produce 41 billion bottles of beer a year. You have a strange definition of "no one". The have a 48% market share in the U.S.
https://www.reddit.com/r/theydidthemath/comments/2h2lm9/request_how_many_bottles_of_budweiser_beer_are/
Stallion
(6,474 posts)certain words can not be used in order to not mislead customers of an affiliation with the United States
Stallion
(6,474 posts)referred to as Trade Dress
GoCubsGo
(32,079 posts)Not that I had any reason to buy it in the first place.
KamaAina
(78,249 posts)msanthrope
(37,549 posts)TexasProgresive
(12,157 posts)
Talk about feuds A small brewer in the Czech Republic, Budejovicky Budvar, has been fighting with Anheuser-Busch (now part of AB InBev) over a name thats very familiar the world over for 106 years. Who knew? Its an important battle for the small state-owned brewers because AB InBev is no longer so pleased with the last agreement and wants to butt into what had formerly been Budejovicky Budars market.
Way back in the days of yore or 1906 the two companies began suing each other over the right to tag their beers with the name Budweiser, reports the Associated Press.
Budejovicky Budvar was founded in 1895 in the city of Ceske Budejovice, also known as Budweis then by German speakers in the area. Beer thats been brewed there has been known as Budweiser for centuries.
Anheuser-Busch was founded in St. Louis in 1852, and dubbed their brew Budweiser because everyone knew the name. So it essentially took the familiar name, but did so officially 19 years before the Budvar brewery was founded.
https://consumerist.com/2012/12/19/anheuser-busch-czech-brewer-continue-100-year-fight-over-budweiser-name/
FLPanhandle
(7,107 posts)I don't want the name America associated with that piss water.
Takket
(21,558 posts)TeamPooka
(24,221 posts)Warren DeMontague
(80,708 posts)Be more honest.
madinmaryland
(64,931 posts)meow2u3
(24,761 posts)No American will buy a beer called America, especially when it once was Bud.
What are they going to name their lite beer? The Confederacy?
oswaldactedalone
(3,490 posts)as my wife's pension depends on it.
Never liked Budweiser, in spite of my roots as a St. Louisan.
Ron Obvious
(6,261 posts)I don't include Bud Light in the list of 'beers' that have no flavour, of course. That's because Bud Light is actually filthy.
madokie
(51,076 posts)now is Lost Lake lite.
before that it was Pigseye lite
before that it was Drummond Brothers.
Person 2713
(3,263 posts)Trajan
(19,089 posts)Isn't that one company that now owns nearly every major brewery in the entire world?
I refuse to play that game - In Portland, there are SO many craft breweries ... So many to choose from
When AB INBEV SAM COORS buys one of them, I stop buying that brand and enjoy one of the other local brews ...
What makes a man want to own everything?
matt819
(10,749 posts)America lite?
America line?
America lite line?
This America's for you.
WTF?
What's the latest? Apart from craft or formerly craft beers, I think there's only one brewer in the world. Snd I'm pretty sure they're making maybe a half dozen different beers under 500 different names. I'm not a big beer drinker, but I buy only what's on tap and locally brewed.
Tanuki
(14,918 posts)backscatter712
(26,355 posts)backscatter712
(26,355 posts)/me cracks open an Odell Cutthroat Porter...
Yeah, so sue me, I'm a beer snob!
mitty14u2
(1,015 posts)M&A activity tops $5 trillion in record 2015
Pfizer, Anheuser-Busch InBev and Royal Dutch Shell top list, Merger and acquisition announcements topped $5 trillion for the first time in 2015 with just days remaining, according to Dealogic.
The announced volume surpasses a record set in 2007, when $4.6 trillion in deals were announced. Adjusted for inflation, however, that $4.6 trillion becomes $5.27 trillion in todays dollars, according to the Bureau of Labor Statistics.
http://www.marketwatch.com/story/ma-activity-tops-5-trillion-in-record-2015-2015-12-28
Monopoly is the end game for Greed and Power Brokers
dembotoz
(16,799 posts)then you dump it all to rebrand to a generic name....america????
marketing must be drinking their own swill
i avoid bud as much as possible ....have for over
30 years now....will avoid the new swill too
Ferd Berfel
(3,687 posts)edbermac
(15,937 posts)AntiBank
(1,339 posts)Insanely shite taste in beer in America. It's depressingly indicative of the LCD- inspired mass market cultural patterns in the US. None of these turgid brews are even allowed on the market in Germany as they contain adjuncts.