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OhioChick

(23,218 posts)
Tue May 10, 2016, 02:39 PM May 2016

Budweiser Is Changing Its Name To 'America' Because Of Course It Is

1:00 PM, May 10, 2016

Soon, Budweiser won't be Budweiser. Until the presidential election in November, the beer company is changing the name on its cans to "America."

While the design is largely staying the same, pretty much every reference to the company's real name is being substituted with the overtly patriotic moniker. Even a banner that used to describe the brewing process will now simply be lyrics from "The Star-Spangled Banner." Dare we say we're not surprised?

Budweiser has been making patriotism the theme of its summer cans for a while now. The "America" marketing ploy is no throw-away, though. From a sales standpoint, summer is the most important season.

But here's the best part: Even though Budweiser is made in the U.S., it's actually owned by a Belgian-Brazilian conglomerate. We're guessing three national anthems are a little harder to fit on the can.

http://www.newsnet5.com/news/national/budweiser-is-changing-its-name-to-america-because-of-course-it-is

48 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Budweiser Is Changing Its Name To 'America' Because Of Course It Is (Original Post) OhioChick May 2016 OP
They still make Budweiser? onehandle May 2016 #1
I'm sure people who avoid the dirty masses would not know that. former9thward May 2016 #21
If you prefer pbr to bud Egnever May 2016 #23
I really doubt the poster I replied to likes PBR. former9thward May 2016 #25
They still make that, haven't seen it in years? n/t doc03 May 2016 #33
About 50 years ago, Pabst Blue Ribbon was a big seller in the USA Jeffersons Ghost May 2016 #37
Back in the 60s early 70s was pretty popular in these parts n/t doc03 May 2016 #43
don't forget schiltz nt not sure of the spelling moonbabygo May 2016 #47
So do people who pretend a like or dislike of a thing is snobbery. LanternWaste May 2016 #46
I thought this had to be a joke. wtf, it isn't uppityperson May 2016 #2
Not the Onion? Wow. truebluegreen May 2016 #3
Budweiser Mud Water Owned by Foreigners Who Don't Care about America! mitty14u2 May 2016 #4
They made that shit taste worse? ohnoyoudidnt May 2016 #15
That's why they keep the Clydesdales around. lpbk2713 May 2016 #18
Jinx! Glamrock May 2016 #39
They employ a lot of Americans pintobean May 2016 #16
they have a plant just out of my city fizzgig May 2016 #22
And might just be the worst union-made product... scscholar May 2016 #30
I support union companies pintobean May 2016 #31
Anheiser Bush used to be a great employer for techies like me....not so much anymore groundloop May 2016 #48
Actually, not ironic at all Fairgo May 2016 #5
No one buying? former9thward May 2016 #24
Hmm I thought That Would violate trademark, service mark, copyright, incorporation etc laws Stallion May 2016 #6
Misleading Title-Not Changing Name of Budweiser Company-"Just Changing the Name on its Cans" Stallion May 2016 #11
Yet another reason not to buy that pisswater. GoCubsGo May 2016 #7
So I finally have an answer to "Why do you hate America so much?" KamaAina May 2016 #8
Damn. That won the Internets today. nt msanthrope May 2016 #35
Does this mean the original Budweiser in the Czech Republic will get to use the name? TexasProgresive May 2016 #9
We should sue for defamation FLPanhandle May 2016 #10
I'll stick with my Guinness, thanks Takket May 2016 #12
You don't buy America, you just rent it. nt TeamPooka May 2016 #13
They should change the name to pisswater Warren DeMontague May 2016 #14
Add another vote to change the name to "Piss Water" nt madinmaryland May 2016 #17
That will go over like a fart in church meow2u3 May 2016 #19
Please drink Miller Lite in cans oswaldactedalone May 2016 #20
Miller: for those who think Coors and Budweiser are too rich in flavour. Ron Obvious May 2016 #26
What little beer I drink madokie May 2016 #38
Stupid . I suppose it will go good with great Person 2713 May 2016 #27
AB INBEV SAM COORS .... Trajan May 2016 #28
Huh? matt819 May 2016 #29
Gives new meaning to "Make America great again" ; ) Tanuki May 2016 #32
"America". Because "Fermented Dishwater" takes up too much space on the can's label. n/t backscatter712 May 2016 #34
In the end, it doesn't affect me much. Being a Coloradan, I drink real beer. backscatter712 May 2016 #36
M&A activity tops $5 trillion 2015 Pfizer, Anheuser-Busch InBev and Royal Dutch Shell top list mitty14u2 May 2016 #40
so you spend millions and millions of bucks building the bud brand...super bowl whole 9 yards dembotoz May 2016 #41
I guess that 's so the Belgian owners can tell it from their other beers: France, Italy and England Ferd Berfel May 2016 #42
I'd rather drink Limbaugh's urine sample than Budweiser. edbermac May 2016 #44
To call ALL of top 10 best selling beers in the USA piss is to insult piss AntiBank May 2016 #45

former9thward

(31,979 posts)
21. I'm sure people who avoid the dirty masses would not know that.
Tue May 10, 2016, 07:50 PM
May 2016

Beer snobs always show up in these threads.

 

Egnever

(21,506 posts)
23. If you prefer pbr to bud
Tue May 10, 2016, 07:55 PM
May 2016

Are you still a beer snob?

Bud is OK when it is first opened pulled fresh from the freezer but after that first drunk it turns to complete crappie pretty quickly

former9thward

(31,979 posts)
25. I really doubt the poster I replied to likes PBR.
Tue May 10, 2016, 08:01 PM
May 2016

They would have contempt for any beer which has mass appeal. I drink pbr and miller light and I don't like bud for the reasons you suggest. But a lot of people do.

Jeffersons Ghost

(15,235 posts)
37. About 50 years ago, Pabst Blue Ribbon was a big seller in the USA
Tue May 10, 2016, 09:13 PM
May 2016

When I was a kid, my dad owned a bar, where PBR was very popular.

 

LanternWaste

(37,748 posts)
46. So do people who pretend a like or dislike of a thing is snobbery.
Wed May 11, 2016, 09:45 AM
May 2016

"Beer snobs always show up in these threads..."

So do people who pretend a like or dislike of a thing is snobbery.

mitty14u2

(1,015 posts)
4. Budweiser Mud Water Owned by Foreigners Who Don't Care about America!
Tue May 10, 2016, 03:01 PM
May 2016

After the November 18, 2008 InBev takeover, several cost-cutting measures were implemented that, according to some sources, which negatively affected the flavor of the beer. Whole rice grains were been replaced by broken ones, and the high quality Hallertauer Mittelfrüh hop was phased out

https://en.wikipedia.org/wiki/Budweiser

Anheuser-Busch InBev SA/NV (Dutch pronunciation: [ˈɑnɦɔi̯zər ˈbuʃ ˈɪmbɛf], abbreviated as AB InBev) is a multinational Belgian-Brazilian beverage and brewing company headquartered in Leuven, Belgium.[3] It is the world's largest brewer and has a 25 percent global market share.

https://en.wikipedia.org/wiki/Anheuser-Busch_InBev

November 18, 2008 InBev takeover

http://finance.yahoo.com/echarts?s=ABI.BR+Interactive#symbol=ABI.BR;range=my

Drinking Budweiser just sends money out of this country by the billions like all multinational Monopoly, Power and Greed sent Bud overseas by Republicans, the GOP and lets not forget the Tea Party farce!
 

pintobean

(18,101 posts)
16. They employ a lot of Americans
Tue May 10, 2016, 06:55 PM
May 2016

many union jobs. Here in St. Louis, their production people are union, and they build, retool and maintain with union labor. I've earned a lot of good pay checks there.

groundloop

(11,518 posts)
48. Anheiser Bush used to be a great employer for techies like me....not so much anymore
Wed May 11, 2016, 10:05 AM
May 2016

When they were bought out the new owners cut benefits, cut jobs, cut retirement benefits, etc. etc. etc. I'm glad to hear that the union was able to protect most of its' people, but a lot of people in tech jobs got screwed over. Typical corporate BS, increase profits at the cost of employees.

Fairgo

(1,571 posts)
5. Actually, not ironic at all
Tue May 10, 2016, 03:10 PM
May 2016

A very fitting metaphor for the united states that works on several levels.
1. Corporate appropriation of cultural language and symbols for profit
2. A multinational Golem desperately fighting the rising tide of superior, grassroots craftsmanship
3. No one's buying this weak beer.

Stallion

(6,474 posts)
6. Hmm I thought That Would violate trademark, service mark, copyright, incorporation etc laws
Tue May 10, 2016, 03:25 PM
May 2016

certain words can not be used in order to not mislead customers of an affiliation with the United States

Stallion

(6,474 posts)
11. Misleading Title-Not Changing Name of Budweiser Company-"Just Changing the Name on its Cans"
Tue May 10, 2016, 03:29 PM
May 2016

referred to as Trade Dress

TexasProgresive

(12,157 posts)
9. Does this mean the original Budweiser in the Czech Republic will get to use the name?
Tue May 10, 2016, 03:28 PM
May 2016


Talk about feuds — A small brewer in the Czech Republic, Budejovicky Budvar, has been fighting with Anheuser-Busch (now part of AB InBev) over a name that’s very familiar the world over for 106 years. Who knew? It’s an important battle for the small state-owned brewers because AB InBev is no longer so pleased with the last agreement and wants to butt into what had formerly been Budejovicky Budar’s market.

Way back in the days of yore — or 1906 — the two companies began suing each other over the right to tag their beers with the name Budweiser, reports the Associated Press.

Budejovicky Budvar was founded in 1895 in the city of Ceske Budejovice, also known as Budweis then by German speakers in the area. Beer that’s been brewed there has been known as Budweiser for centuries.

Anheuser-Busch was founded in St. Louis in 1852, and dubbed their brew Budweiser because everyone knew the name. So it essentially took the familiar name, but did so officially 19 years before the Budvar brewery was founded.
https://consumerist.com/2012/12/19/anheuser-busch-czech-brewer-continue-100-year-fight-over-budweiser-name/

meow2u3

(24,761 posts)
19. That will go over like a fart in church
Tue May 10, 2016, 07:12 PM
May 2016

No American will buy a beer called America, especially when it once was Bud.

What are they going to name their lite beer? The Confederacy?

oswaldactedalone

(3,490 posts)
20. Please drink Miller Lite in cans
Tue May 10, 2016, 07:37 PM
May 2016

as my wife's pension depends on it.
Never liked Budweiser, in spite of my roots as a St. Louisan.

 

Ron Obvious

(6,261 posts)
26. Miller: for those who think Coors and Budweiser are too rich in flavour.
Tue May 10, 2016, 08:09 PM
May 2016

I don't include Bud Light in the list of 'beers' that have no flavour, of course. That's because Bud Light is actually filthy.

madokie

(51,076 posts)
38. What little beer I drink
Tue May 10, 2016, 09:20 PM
May 2016

now is Lost Lake lite.
before that it was Pigseye lite
before that it was Drummond Brothers.

 

Trajan

(19,089 posts)
28. AB INBEV SAM COORS ....
Tue May 10, 2016, 08:15 PM
May 2016

Isn't that one company that now owns nearly every major brewery in the entire world?

I refuse to play that game - In Portland, there are SO many craft breweries ... So many to choose from

When AB INBEV SAM COORS buys one of them, I stop buying that brand and enjoy one of the other local brews ...

What makes a man want to own everything?

matt819

(10,749 posts)
29. Huh?
Tue May 10, 2016, 08:15 PM
May 2016

America lite?

America line?

America lite line?

This America's for you.

WTF?

What's the latest? Apart from craft or formerly craft beers, I think there's only one brewer in the world. Snd I'm pretty sure they're making maybe a half dozen different beers under 500 different names. I'm not a big beer drinker, but I buy only what's on tap and locally brewed.

backscatter712

(26,355 posts)
36. In the end, it doesn't affect me much. Being a Coloradan, I drink real beer.
Tue May 10, 2016, 09:07 PM
May 2016

/me cracks open an Odell Cutthroat Porter...



Yeah, so sue me, I'm a beer snob!

mitty14u2

(1,015 posts)
40. M&A activity tops $5 trillion 2015 Pfizer, Anheuser-Busch InBev and Royal Dutch Shell top list
Tue May 10, 2016, 09:45 PM
May 2016

M&A activity tops $5 trillion in record 2015

Pfizer, Anheuser-Busch InBev and Royal Dutch Shell top list, Merger and acquisition announcements topped $5 trillion for the first time in 2015 with just days remaining, according to Dealogic. 

The announced volume surpasses a record set in 2007, when $4.6 trillion in deals were announced. Adjusted for inflation, however, that $4.6 trillion becomes $5.27 trillion in today’s dollars, according to the Bureau of Labor Statistics. 

http://www.marketwatch.com/story/ma-activity-tops-5-trillion-in-record-2015-2015-12-28 

Monopoly is the end game for Greed and Power Brokers

dembotoz

(16,799 posts)
41. so you spend millions and millions of bucks building the bud brand...super bowl whole 9 yards
Tue May 10, 2016, 09:48 PM
May 2016

then you dump it all to rebrand to a generic name....america????

marketing must be drinking their own swill

i avoid bud as much as possible ....have for over
30 years now....will avoid the new swill too

 

AntiBank

(1,339 posts)
45. To call ALL of top 10 best selling beers in the USA piss is to insult piss
Wed May 11, 2016, 01:54 AM
May 2016

Insanely shite taste in beer in America. It's depressingly indicative of the LCD- inspired mass market cultural patterns in the US. None of these turgid brews are even allowed on the market in Germany as they contain adjuncts.

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