What the Cannabis Industry Thinks About Microsoft Joining the Party
http://www.pcmag.com/news/345395/what-the-cannabis-industry-thinks-about-microsoft-joining-th
It's a big week for the legal cannabis industry. Hundreds of marijuana business, manufacturing, media, technology, and product companies descended upon the Javits Center in New York City this week for Cannabis World Congress. At the same time, Microsoft is entering the space, partnering with seed-to-sale software company Kind Financial on compliance solutions for state and local governments.
The big news out of this is not that Kind Financial is hosting its Agrisoft seed-to-sale platform on the Microsoft Azure Government cloud. The far more significant implication of this announcement is a tech giant like Microsoft openly supporting the growth of the legal cannabis industry, and how the industry will respond to an enterprise player the size of Microsoft doing so.
"We support government customers and partners to help them meet their missions," Microsoft told PCMag today. "Kind Financial is building solutions on our government cloud to help these agencies regulate and monitor controlled substances and items, and manage compliance with jurisdictional laws and regulations."
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Founded in 2010, MJ Freeway is one of the most established seed-to-sale compliance software companies in the space, and thus in theory they'd have the most to lose from Microsoft encroaching upon their turf. MJ Freeway Marketing Manager Heather Smyth doesn't see it that way, though. The company recently won the government medical contract for seed-to-sale compliance in Nevada, and isn't scared of Microsoft.