Attention All Graphic Artists - Shell Oil Wants YOU!

[DeSwiss]

The idiots in-charge at the Shell Oil Company would like to offer you the chance to show your graphical artistry and other stuff at their website. They ''apparently'' believe that there are many, many Americans who are just pumped-up to the max for them to start drill-baby-drillin' all up in the Arctic and they want to give them a chance to show how much we appreciate their pluck.

So the ''Shell in the Arctic'' program has a promotion going on now that asks people to generate ads from their photos so that all your Facebook friends and family can see how much you support their plans to drill huge gaping black holes into the pristine ice and snow and the crystal clean waters of the Arctic (personally, I think they're just trying to ID the ISP's of their detractors for future reference):

[font size=4]Let's Go! Social Ad Gallery[/font]

We at Shell want everyone to feel as "pumped" as we do about freeing much-needed Arctic resources. After all, the Arctic is the common heritage of all humanity, and what we do there matters to everyone. Below are some of the ads that users like you have created for Shell's Let’s Go! Arctic campaign. Why not create your own, and possibly win an all-expenses-paid trip to see the Kulluk in action?

Some previously submitted examples:










LINK

- And best of all? They promise not to make a mess like BP.......

[Scootaloo]

1. ...Wow. If this isn't intentional parody...

Then Shell's about to lay off some people in their marketing department.

[RZM]

2. I believe this happened with one of the major US car manufacturers not too long ago

I don't remember the details, but it was a similar 'user-driver ad campaign' about a truck and a lot of the submissions took it to task for not being fuel-efficient. I might have even seen it here.

[dgauss]

6. Yes, I remember that.

It was for an SUV. There were a few different video clips you could choose from, 30 second segments that looked like a typical car commercial - the SUV racing down some city street. then on an alpine highway, then cruising across some frozen tundra, then some panning interior views, etc.

A person could then combine that with a choice of a few different sound tracks and to top it off you could type in text that would overlay each segment.

It was actually a very nice format for anyone with any creativity at all to put together a very professional looking ad.

And a lot of very creative people took advantage of the opportunity in a wonderfully subversive way. They had a site where you could look at all the other "ads" that people had created but it didn't last very long. But it was sure fun while it lasted.

[XemaSab]

11. Oh, but a lot of them live on on YouTube

[dgauss]

12. Geez, never even thought of checking Youtube... Thanks!

[DeSwiss]

3. If the marketing department made a lousy decision like this one......

...just imagine the kind their engineering department makes.

[Wilms]

4. The "Tell Us What You Think" page is a sight too.

I was going to write a long and complex dissection of Shell's effects on global eco-systems. But then I realised it would basically boil down to "fuck you Shell".

http://arcticready.com/social/ideas

[DeSwiss]

5. Brevity is the soul of wit.

[xfundy]

7. I was told this is a Yes Men clusterMegaAwesomeSwarm.

The great thing about Yes Men and Adbusters is that they've had experience working in actual ad agencies for clients like Shell, etc., and they also have a fine sense of sarcasm, which, in the right hands, can kill giants.


Luvs me some Yes Men and Adbusters.

[DeSwiss]

9. Ah!

- Now it makes sense. Thanks for the heads up.

[Kablooie]

10. This is a very well done parody site.

Don't tell anyone though.