Do campaign television ads work?

[Proud liberal 80]

Watching The Last Word. The last segment was about how Hillary is spending way more on ads than Trump, but the race is still close. Seems to me that the money could be utilized on other things like a ground game instead of tv ads.

[Egnever]

1. My answer would be sometimes.

[Proud liberal 80]

2. I just know that a campaign ad has never made me change my vote

[Egnever]

8. There are examples of people that never recovered from devastating adds

I can't think of them off the top of my head but I am aware there are a few out there.

[citood]

11. Here in Kansas

In a primary a few months ago...incumbant named Huelskamp was blindsided with a barrage of ads...and lost badly.

Just a recent example.

[tonyt53]

3. Ask Mitch McConnell. One got him elected.

[saltpoint]

4. I second Egnever above. They work sometimes.

The new Kander ad in Missouri is extremely effective, IMO, and will change some minds.

The Herman Cain ad from 2012 featuring his campaign manager Mark Block smoking a cig fell a bit short of the mark:

[yeoman6987]

5. This general election threw the rule book out the window

Nobody should be using a 2012 and before game plan. If they do, it will not work. Think innovation and not status quo.

[MADem]

6. She HAS a ground game.

And yes, ads do work. Kasich did very well using ads--he went from nothing to competitive in NH for a bit...then he ran out of cash.

Ads work well, repetition works well, and can drive home facts not previously known.

Of course, and so does inciteful hate speech, apparently.

We can simply hope that the mouth breathing morons supporting Trump forgot to register to vote....

[AngryAmish]

7. Nope.

[Maru Kitteh]

9. Ask Willie Horton.

[world wide wally]

10. I have been glad Hillary has had the money to spend on ads after seeing wall to wall free

time given to Trump on the cable news programs.