MSNBC Delivers Biggest Dayside Audience in Network History

[StrictlyRockers]

Congratulations Joy Ann Reid! You deserve praise for your strong progressive message, and for delivering MSNBC this time period's highest ratings in 13 years!

http://www.msnbc.com/am-joy


Airing on the weekends from 10 a.m. – 12 p.m., AM Joy delivered the time period’s biggest total viewer audience since the 1st quarter of 2003 and biggest A25-54 audience since Q4 2012.

http://www.adweek.com/tvnewser/q3-2016-ratings-msnbc-delivers-biggest-dayside-audience-in-network-history/305839


MSNBC drew its biggest total day audience ever in the third quarter of 2016, averaging 676,000 viewers. The network grew 80 percent in total day viewers and grew 83 percent in the key news demo from Q3 of 2015. MSNBC also edged CNN in Monday-Friday prime time viewers, by just .6 percent: 1,224,000 to 1,216,000. The network was up 96 percent in total prime time viewers, and improved 112 percent in the demo in prime time.

The ratings for Q3, 2016 (Nielsen Live + Same Day data):

Prime time (Mon-Sun): 1,224,000 total viewers / 297,000 A25-54
Total Day (Mon-Sun): 676,000 total viewers / 168,000 A25-54
Four programs stood out for MSNBC this past quarter: Morning Joe, The Rachel Maddow Show, AM Joy, and the limited-run show The 11th Hour with Brian Williams.

Maddow beat Anderson Cooper 360 (at 9 p.m.) in total viewers and the demo for the third straight quarter.

Morning Joe gave the 6-9 a.m. time period’s biggest total viewer audience in the MSNBC’s 20-year history, breaking the record for the third consecutive quarter. Joe topped CNN in total viewers for the 6th consecutive quarter and won its third straight quarter in the A25-54 demo.

Airing on the weekends from 10 a.m. – 12 p.m., AM Joy delivered the time period’s biggest total viewer audience since the 1st quarter of 2003 and biggest A25-54 audience since Q4 2012.

The 11th Hour, which debuted on September 6th, is leading CNN Tonight in total viewers (but not in the A25-54 demo). The program has given a significant year-over-year boost to MSNBC, posting a total viewer gain of 141 percent from the network’s 11-11:30 p.m. performance in September 2015.

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[kimbutgar]

1. People are hungry for truthful reporting

Joy calls out the liars and half truths.

[ffr]

14. Exactly what I was thinking. I thirst for journalists that ask questions.

Like Samantha Bee said, like viewers have time to do the journalistic research work with our busy lives.

[calimary]

15. Samantha Bee also correctly observed they're the same folks who traded their balls for ratings!

MAN did they ever!

[spanone]

2. K&R...

[eleny]

3. i record the broadcast every weekend moring and watch during the day

i wouldn't miss it.

[spanone]

4. maybe it will teach the other worthless hacks a lesson????

naaaaaw

[napi21]

5. Congrats, Joy! Almost EVERYONE on DU loves listening to you show, and we

really enjoyed it when you filled in for several other hosts. I HOPE when there's an opening on PRIME TIME they offer it to YOU!

[StrictlyRockers]

7. After this report I have to hope that it's only a matter of time.

When you get ratings this big, you get noticed by the executives who want to sell ads. Anyway, I think that's how it works.

[calimary]

16. Me too!

Same here! I would LOVE to see her back on Monday through Friday. Any daypart except overnights. Prime time would be fabulous, and she'd only get better and gain clout. I suspect the reason she was tapped for the Chris Matthews panel following the Williams/Maddow debate coverage was that there's been substantial favorable viewer reaction to her.

Notice that more of her colleagues and some of those on CNN are now STOPPING the CON motormouths mid-sentence when they spew nonsense or deliberate lies. More of them now get checked, at least modestly, when they butt in on somebody else's time, than before she came back on and was a ballsy interviewer who didn't let anybody get away with anything.

[Tarheel_Dem]

6. Congratulations Joy!!!!!!

[StrictlyRockers]

8. Dang it, you bounced at the same time I did.

Great minds think alike?

For the record, I did not copy Tarheel's bounce!! We bounced in unison.

[Tarheel_Dem]

9. Doesn't matter. We should all be "bouncing our boobies" for Joy! She is the best thing to happen...

to MSNBC in a long LLLLOOOONNNNGGGG time!

[StrictlyRockers]

11. l totally agree. lmao

[malaise]

10. Joy Reid is good

indeed she's a breath of fresh air.

[StrictlyRockers]

13. I love her for her debating skills.

She is in command of HER show, and she never lets some spin-meister get the last word in on her with a rehearsed sound bite full of bullshit truthiness.

[malaise]

18. Yes indeed

[Overseas]

12. K&R. I watch her regularly.

[mountain grammy]

17. She's pure Joy.. I love her!

[SunSeeker]

19. Well I sure as fuck have been watching AM Joy.

She doesn't let people lie on her show. Love her!!