Toberone shape changed to provide less chocolate In same length & package. Fans upset

[Liberal_in_LA]

Loyal fans of Toblerone reacted with horror on Tuesday after discovering that the distance between the triangular chucks in their favorite chocolate bar had expanded overnight.

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Mondelez International (MDLZ), which produces the airport shopping staple, blamed rising ingredient prices for the change. By adding space between the triangles, the company was able to keep the bar's original packaging and length, but reduce the amount of chocolate.

The result is that bars that formerly weighed 170 gram have been slashed to 150 grams. Forty grams have been carved out of bars that used to contain 400 grams. The price remains the same, but customers are getting roughly 10% less chocolate.

"Like many other companies, unfortunately we are experiencing higher costs for many ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on shelf, is affordable and retains the iconic shape we all know and love, we have had to reduce the weight of this particular bar," Mondelez said in a statement on its Facebook page.

http://money.cnn.com/2016/11/08/news/toblerone-chocolate-shape-change/index.html

Why the big gap?'
But consumers took to Toblerone's Facebook page to question why the company had decided to make the gaps between the triangles bigger, rather than reducing the length of the bars.
Lee Yarker said: "Fair enough reducing the weight of the bar, but why the big gap in between segments? Looks stupid imo [in my opinion], could have just made the bar shorter and kept the original design."

Philip Joseph wrote: "It was the wrong decision. It looks like a really underhanded thing to do.
"You buy a bar expecting a normal bar and it looks like you are getting half the chocolate."
Cathy White added: "It looks dreadful. Think you should've reduced the length and kept the chunky triangles."

http://www.bbc.com/news/uk-37904703

The new #Toblerone.
Wrong on so many levels. It now looks like a bicycle stand.#WeWantOurTobleroneBack.

[My Pet Goat]

1. Did the same thing to Jimmy Dean sausages....

[progressoid]

25. Well, that was entertaining.

[cyberswede]

35. 600 pounds of men

I don't disagree with the caller, btw.

[Historic NY]

2. Its like getting a half or box of cereal....

[liam_laddie]

28. Actually LESS than half!

Original bar=400g. New bar=150g. That's less than 40% of the original.
This is similar to how Mondelez ruined the Red Oval Farms Stoned Wheat Crackers (a Canadian product widely available in the USA) a couple years back. Were excellent crackers, the best of the type. Mondelez buys the brand, substitutes their truly awful Nabisco saltine recipe and does NOT revise the package graphics. I call that pure fraud! A fine product becomes pure crap!
The best replacement I've found is The Original Mariner Biscuit Company Stoned Wheat Original Crackers, made in Hingham, MA; it's a part of Venus Wafers, Inc.
The website "www.consumeraffairs.com" has compiled customer complaints about a wide range of products, worth checking out if you're curious about a change in a favorite product. Foods, appliances, ISP's, and so on.

[SomethingNew]

32. That is not the decrease.

400 --> 360
170 --> 150

[dalton99]

3. It's so damn obvious

[snooper2]

4. Oh shit this is a really big deal!

This may even drumpf the election coverage!

[progressoid]

22. MAKE TOBERONE GREAT AGAIN!!

[Brickbat]

6. This is an abomination.

[cyberswede]

36. ^this nt

[progressoid]

26. If they had done it incrementally (like every other candy bar), most people wouldn't have noticed.

[matt819]

27. Plus it messes with an iconic shape

What a stupid decision.

What do you expect when maybe five companies, if that, have just about all of the mass market chocolate bars on the planet. They can do what they damn well please.

[Doc_Technical]

31. As Proctor and Bergman said in 1973:

"You're not paying more, you're just getting less"

[trof]

33. bastids

[ronnie624]

34. That stuff is gross, anyway.

Honey doesn't mesh well with chocolate, in my opinion.

[Iggo]

39. Man up and raise the price, Ya Greedy Fucks.

:middlefinger:

[Hekate]

40. That is unsavory but totally normal business practice. Weight has to be correct, is all.

Many years ago as coffee bean prices began to rise, most people bought coffee already ground and in a can. In order to keep prices on the can the same, Folgers and the rest changed the label on a pound can to 13 ounces.

Same ol', same ol'