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Cadillac disavows casting call for 'neo-Nazi' character in brand ad
Source: Reuters
U.S. | Sat Dec 10, 2016 | 10:31pm EST
Cadillac disavows casting call for 'neo-Nazi' character in brand ad
By Joseph White | DETROIT
General Motors Co's (GM.N) Cadillac brand on Saturday disavowed a casting notice that called for an "alt-right (neo nazi)" role in a Cadillac commercial amid a storm of outrage on social media.
The casting notice, circulated on Twitter and Facebook, said an agency was looking for "any and all real alt-right thinkers/believers" and indicated the call was for a Cadillac advertisement to be filmed later this month.
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Cadillac officials said on Saturday the brand "did not authorize or approve a casting notice for an 'alt-right (neo-nazi)' role in a commercial. We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved."
The Cast Station, a casting service, on Saturday afternoon posted on its Facebook page that a casting notice "for an "alt-right" role in a Cadillac commercial was issued by mistake on Friday, Dec 9th. The notice was drafted by an employee, who was immediately terminated for her actions. Additionally an outside third party further altered the breakdown without our knowledge and posted it on social media. Cadillac unequivocally did not authorize this notice or anything like it, and we apologize to Cadillac for the ex-employee's actions."
[font size=1]-snip-[/font]
Cadillac disavows casting call for 'neo-Nazi' character in brand ad
By Joseph White | DETROIT
General Motors Co's (GM.N) Cadillac brand on Saturday disavowed a casting notice that called for an "alt-right (neo nazi)" role in a Cadillac commercial amid a storm of outrage on social media.
The casting notice, circulated on Twitter and Facebook, said an agency was looking for "any and all real alt-right thinkers/believers" and indicated the call was for a Cadillac advertisement to be filmed later this month.
[font size=1]-snip-[/font]
Cadillac officials said on Saturday the brand "did not authorize or approve a casting notice for an 'alt-right (neo-nazi)' role in a commercial. We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved."
The Cast Station, a casting service, on Saturday afternoon posted on its Facebook page that a casting notice "for an "alt-right" role in a Cadillac commercial was issued by mistake on Friday, Dec 9th. The notice was drafted by an employee, who was immediately terminated for her actions. Additionally an outside third party further altered the breakdown without our knowledge and posted it on social media. Cadillac unequivocally did not authorize this notice or anything like it, and we apologize to Cadillac for the ex-employee's actions."
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Read more: http://www.reuters.com/article/us-gm-cadillac-idUSKBN13Z0TD
