Dove Pokes Fun at Trump With This #AlternativeFacts Ad That Lies About the Product

[kpete]

Last Sunday, Donald Trump’s senior adviser Kellyanne Conway coined the Orwellian term “alternative facts” to refer to press secretary Sean Spicer’s false claims about attendance at the president’s inauguration (among other things).

This weekend, one brand responded quickly.

Dove placed a two-page print ad, created by Ogilvy London, in various U.K. newspapers listing several #AlternativeFacts about its new antiperspirant. Included in the list are claims that the product will boost your IQ by 40 points, was first used by Cleopatra and “can help you remember distant relatives’ names at family gatherings.”

According to the ad, the product also “is a really good listener,” knows a dude who can get you on the guest list and “can plan your next holiday at a competitive rate.” It can even improve your wi-fi signal! (If only that were true.)

http://www.adweek.com/creativity/dove-pokes-fun-at-trump-with-this-alternativefacts-ad-that-lies-about-the-product/

[cyclonefence]

1. Switching from Secret to Dove n/t

[brer cat]

2. I love it!

Nothing will drive baby Fuhrer crazy faster than constant mocking. I hope many others do the same.

[Jim Lane]

3. It reminds me of the "Joe Isuzu" TV commercials.

One of the cars he pitched had a top speed of 300 mph. Isuzu would accept marbles and seashells in payment.

The ads weren't making fun of Trump, of course, but I appreciated the sly dig at advertisers' claims.

[Danmel]

4. Are they only running in the UK?

Not as brave as running them here and missing off the trumpettes