Brands all over the world are praying that Trump attacks them, says one publicist

[kpete]

Brands all over the world are praying that Trump attacks them, says one publicist

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But perhaps the greatest beneficiary of Trump's bile has been his most-hated foe: the mainstream media. Despite being labeled as "fake news," the "unfair" and "failing" New York Times has seen a tenfold increase in subscriptions since the election.

So beneficial is Trump's Midas grope that it's likely we'll see more brands clamoring to get in on the protest points.

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Through his puffed-up ego, Trump is apparently unaware that by tweeting his opprobrium he is giving his antagonists a fantastic platform.

When trying to cut through the noise, it is often outrage that rises above all else. It's a long-held view in the world of publishing that books by first-time writers that receive negative reviews are more likely to do well than those that are praised. To paraphrase Joseph Conrad, there's a fascination to the abomination.

It is one of the oldest tricks in the public relations playbook to provoke the beast. As a promoter with an edgy show to sell, the best you can hope is for it to be picketed by the irate and narrow-minded.

[tanyev]

1. Heh.