AS TRUMPS PROBLEMS MOUNT, BREITBARTS NUMBERS ARE CRATERING
A media business based on attack has been much less successful when forced to defend.
With its former chairman Steve Bannon as White House chief strategist and plans for an ambitious international expansion, Breitbart was supposed to be on its way to becoming a media behemoth in the Trump era, one with unparalleled access and a passionate audience. “While several publishers have enjoyed an uptick in traffic due to election coverage, we are proud to have built a massive and deeply-rooted community that will remain long after the election cycle fades,” Larry Solov, Breitbart’s C.E.O., predicted back in November.
Early on, Solov’s prediction seemed to be coming true. “Breitbart News is the #45th most trafficked website in the United States, according to rankings from Amazon’s analytics company, Alexa.com,” they wrote on January 9, 2017. “With over two billion pageviews generated in 2016 and 45 million unique monthly visitors, Breitbart News has now surpassed Fox News (#47), Huffington Post (#50), Washington Post (#53), and Buzzfeed (#64) in traffic.” A month later, the site had even greater cause to celebrate. “Breitbart News is now the 29th most trafficked site in the United States, surpassing PornHub and ESPN,” they crowed. In the article, its staffers bragged that their bonkers traffic reflected the site’s cementing a permanent place in American politics. “The numbers speak for themselves,” said Solov. (Many outlets, including The Hive, experienced traffic peaks around Trump’s inauguration.)
Just a few months later, the numbers have a different story to tell. As of May 26, 2017, according to Alexa.com—the same web-ranking analytics company that Breitbart drew its numbers from in January—Fox News is the 64th most-trafficked site in the country. Huffington Post is at 60. Buzzfeed is at 50. The Washington Post, on the strength of a series of eye-popping scoops, is at 41.
Breitbart is in 281st place.
http://www.vanityfair.com/news/2017/05/breitbart-traffic-numbers-are-cratering?mbid=social_twitter
= new reply since forum marked as read
Before January most people hadn't even heard of Breitbart, I know I hadn't.
Now that people know who they are and how evil they are, it's not possible for them to act quietly and behind the scenes. They're right out there in the open now and people are mostly appalled. Breitbart is racist, sexist, anti-semitic, ultra-right-wing and truly un-American.
There's something there to turn just about everyone off.
